Marketing & Operations Director

STRIDE Fitness•San Diego, CA

11d

About The Position

The Marketing & Operations Director is a full-time leadership role responsible for overseeing grassroots marketing, local partnerships, community engagement, operational excellence, and member experience. This position works closely with the Studio Owner, Sales Director, and Head Coach to support all day-to-day operations while driving growth and ensuring consistent execution of the STRIDE brand. This person must be proactive, organized, creative, and highly relationship-driven. The ideal candidate thrives in a fast-paced environment, loves health and fitness, and has strong leadership instincts.

Requirements

2+ years of marketing, operations, management, or studio leadership experience (fitness experience preferred but not required)
Strong understanding of social media strategy and community engagement
Proven ability to manage multiple priorities and meet deadlines
Organized, detail-oriented, and proactive problem solver
Strong communication and interpersonal skills
Passion for fitness, community, and helping people reach their goals
Able to commit to a full-time schedule including evenings and weekends when needed
Comfortable completing a background check

Responsibilities

Plan, manage, and execute grassroots marketing campaigns to consistently generate new leads
Build and maintain local partnerships to increase brand visibility
Support in-studio promotions, referral programs, and member events
Oversee social media content strategy, posting cadence, engagement, and brand voice
Track marketing KPIs and adjust campaigns based on performance
Ensure marketing materials and promotional signage are up to brand standards
Oversee front desk operations, opening/closing procedures, and daily studio readiness
Maintain studio cleanliness, equipment organization, and member-ready standards
Forecast and manage inventory for supplies, retail, and studio equipment
Coordinate staff scheduling in partnership with the Studio Owner
Manage payroll submissions, timecards, and shift changes
Ensure operational processes are executed consistently and efficiently
Build strong relationships with members to drive retention and referrals
Support member onboarding, follow-up communication, and engagement
Handle escalations with care, empathy, and a solutions-focused approach
Lead in-studio events, community workouts, and challenge activations
Support coaches and front desk staff to maintain a positive team culture
Work closely with Sales Director to optimize lead flow and sales processes
Partner with the Head Coach to support class experience and scheduling
Collaborate with the Studio Owner on goals, KPIs, and performance metrics
Uphold STRIDE Fitness brand standards and coach the team on execution
Help cultivate a motivating, supportive, and community-driven studio environment