Director, Integrated Marketing

Driven Brands Inc.•Charlotte, NC

15d•Hybrid

About The Position

The Director of Integrated Marketing is a hands-on driver of the Take 5 brand, connecting insight to execution and ensuring every message, channel, and moment ladders back to what matters most: Cars Per Day (CPD), retention, and trust. This is not a strategy-only role. It’s a doer–leader role. Someone who thrives in the details, understands process as a performance enabler, and brings discipline, energy, and humanity to the work. Reporting to the VP of Integrated Marketing, the Director acts as a player-coach, running point on day-to-day brand execution across CRM, owned channels, PR, partnerships, and Ad Fund support — while helping translate strategy into action across teams and agencies. This role represents a true 360° view of how the brand shows up — and how we keep customers coming back.

Requirements

10-14 years of experience in brand or integrated marketing, ideally in multi-unit retail, franchise, or service environments.
Working knowledge of CRM, lifecycle marketing, and retention mechanics.
Experience supporting website content, SEO, and owned channel execution.
Familiarity with PR, social storytelling, and partnership marketing.
Experience working with creative and strategy agencies.
Strong organizational and process orientation with comfort managing approvals and documentation.
Collaborative, accountable, and energized by execution.
Natural player-coach with a bias toward action.
Bachelor’s degree required