Director, Integrated Marketing

Viceroy Hotels - Corporate • New York, NY

2d

About The Position

The Director, Integrated Marketing is a corporate-based, highly collaborative leadership role designed to connect brand vision, corporate disciplines, and on-property expertise across the portfolio. Acting as a strategic partner to property teams this role ensures marketing efforts are aligned from a brand perspective while honoring in each property’s identity, location, and guest experiences

Requirements

• Bachelor’s degree or equivalent in Marketing, Communications, Hospitality, or a related field
• 5-7 years of marketing experience within luxury or lifestyle hospitality. Previous experience at a Director level required
• Demonstrated experience working on-property or closely with property teams in a multi-property or portfolio-based environment
• Strong understanding of brand positioning, guest experience, and experiential storytelling.
• Proven ability to balance strategic leadership with hands-on collaboration and advisory partnership.
• Experience collaborating across Commercial, Revenue, Marketing, and Creative disciplines
• Exceptional communication and relationship-building skills, with the ability to influence
• Comfort operating in a matrixed operation with dotted-line relationships

Responsibilities

• Partner closely with on-property sales and marketing leaders, General Managers, and corporate disciplines to develop and execute integrated marketing initiatives that support both brand and business objectives.
• Serve as a central connector across Brand, Commercial, Revenue, Experience, PR, Digital, and Creative to ensure alignment, clarity, and momentum.
• Translate global brand priorities, campaigns, and messaging into clear, actionable guidance for property marketing teams
• Originate and support brand-wide campaigns and promotions, with defined commercial and brand objectives.
• Balance brand consistency with local creativity, empowering properties to bring the brand to life authentically
• Provide strategic guidance, best practices, and creative frameworks that support property-led content creation and campaign execution.
• Collaborate with property teams to shape social media strategies that reflect each destination’s personality while reinforcing brand positioning.
• Partner with agencies and internal teams to identify and activate storytelling opportunities across owned and earned channels.
• Collaborate with corporate and property teams, as well as external agencies, to shape PR strategies that elevate brand reputation and destination storytelling.
• Act as a brand ambassador internally and externally, reinforcing a shared narrative across markets.
• Partner with Development, Operations, and property leadership to support resort pre-openings, renovations, and repositionings.
• Serve as primary brand-level support resource for property marketing teams, ensuring they feel supported, well informed, and set up for success.
• Help streamline workflows, tools, and processes that make marketing more efficient and effective at the property level.
• Surface insights, performance learnings, and on-the-ground feedback from properties to inform brand strategy and future initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 1,001-5,000 employees