Director, Integrated Marketing Communications

bostonscientific•Austin, MA

20d•$162,400 - $308,600•Hybrid

About The Position

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions. About the role: The Director, Integrated Marketing Communications will lead the strategy, development, and execution of integrated marketing communications that drive brand differentiation, commercial impact, and stakeholder engagement across global markets. This role will lead a high-performing team and agency partners, translate business strategy into clear and compelling communication plans, and elevate storytelling across product launches, campaigns, and divisional initiatives. This position plays a critical leadership role in shaping how the Endoscopy division communicates clinical value, innovation, and differentiation—ensuring consistent, compliant, and high-impact messaging across the customer journey. Work model, sponsorship, relocation: At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week. Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field.
Minimum of 10 years' experience in marketing communications, brand marketing, or integrated marketing roles within the MedTech industry.
Willingness and ability to travel up to 30%, including international travel.
Strong understanding of digital marketing, omnichannel strategy, and content optimization.
Demonstrated experience managing agencies and external vendors.
Proven track record leading large-scale digital campaigns and product launches.
Ability to work effectively in a cross-functional, matrixed organization.

Nice To Haves

Strong leadership capabilities with a history of building, mentoring, and retaining high-performing marketing teams.
Demonstrated experience leading digital transformation or modernization of marketing communications.
Strong understanding of digital analytics, marketing automation, and CRM-enabled engagement models.
Experience delivering omnichannel campaigns in a highly regulated environment.
Advanced degree, such as an MBA or master’s degree in a related field.

Responsibilities

Leadership and talent development ● Lead, mentor, and inspire a high-performing marketing communications team, fostering a culture of excellence, collaboration, and accountability.
Create a high-performance culture aligned with company values by developing talent pipelines and supporting teammates’ professional growth.
Set clear performance goals, provide ongoing coaching, and drive accountability across marketing communications initiatives.
Manage agency and vendor relationships to ensure high-quality, cost-effective execution aligned with strategic objectives.
Marketing communications strategy and execution ● Shape how the division communicates clinical value, innovation, and differentiation through customer-journey-driven, omnichannel marketing programs aligned to stakeholder engagement across touchpoints.
Lead integrated communication plans for major product launches, portfolio campaigns, and enterprise initiatives.
Partner closely with Product Marketing to translate clinical, technical, and value propositions into clear, compelling messages and integrated communication plans across the product lifecycle.
Oversee the development of campaign toolkits, messaging frameworks, and scalable content assets.
Content and communication channel leadership ● Direct the creation of high-quality content across digital, field, event, tradeshow, and customer-facing channels to ensure integrated, omnichannel execution.
Ensure communications are compliant, on brand, and optimized for target audiences to drive field readiness, message adoption, and commercial impact.
Drive adoption of new tools, platforms, and capabilities to continuously evolve and modernize omnichannel execution.
Data-driven marketing communications and optimization ● Establish KPIs and dashboards to measure performance, including stakeholder engagement, conversion, and campaign effectiveness.
Use analytics and insights to continuously optimize content strategy, communication channel mix, customer targeting, resource allocation, and investment decisions.
Leverage marketing automation and personalization tools to deliver timely, relevant communications at scale.
Cross-functional partnership ● Lead through influence in a complex, matrixed organization by building alignment across Marketing to drive clarity, speed, and results.
Establish strong operating rhythms with Product Management to align priorities, timelines, and execution across campaigns and launches.