Integrated Marketing Director

American Association of Critical Care Nurses • Aliso Viejo, CA

16h • $170,797 - $213,497 • Remote

About The Position

The Integrated Marketing Director is accountable for the development, implementation, and operational oversight of the organization’s enterprise-wide integrated marketing strategy (inclusive of marketing, communications and creative design strategies). This role leads those operational functions and collaborates broadly with internal and external stakeholders to ensure the execution of relevant, innovative, and effective marketing, communications and creative design initiatives that advance the Association’s strategic and operational objectives. As a member of the Strategic Council Team, the Integrated Marketing Director collaboratively plans for and regularly assesses the organization's progress toward its goals, bringing a holistic perspective on all products, programs, and brand initiatives. This role facilitates decisions on emerging business opportunities through the lens of market research, current market penetration, and internal and external needs assessments, ensuring alignment with the Association’s brand, mission, and strategic priorities. The Director synthesizes and presents marketing and market data to the Strategic Council Team to inform evaluations of successes, challenges, and growth opportunities, enabling data-driven, mission-aligned decision-making. As part of the Strategic Council Team, the role develops strategic plans, and identifies organizational strengths and weaknesses in order to achieve business opportunities, growth, and financial profitability.

Requirements

• Deep expertise in the discipline and leadership of all functional areas the role oversees, including marketing, communications, creative services, and project management.
• Ability to build organizational understanding of these functions, advance their work and drive organizational outcomes.
• Proven track record of leading marketing-driven strategic planning, organizational change and innovation, including anticipating trends, evaluating risk, garnering buy in, managing change, and implementing scalable, future-focused communications solutions.
• Expertise in integrated campaign execution and resource management, with a focus on delivering measurable and sustainable results.
• Exceptional executive presence, communication and facilitation skills, with a strong ability to assess organizational dynamics to build consensus and align cross-functional teams, stakeholders, and external partners and tailor messaging that resonates across diverse audiences.
• Exemplary professional and ethical standards, consistently demonstrating objectivity, competence, due care, honesty, integrity, sound judgment, and confi dentiality, with the credibility to serve as a trusted leader and public representative of AACN in professional and industry forums.
• Demonstrated expertise in the identifi cation and implementation of MarTech systems, including but not limited to CRM platforms, marketing automation systems, web analytics, etc.
• Proven strength in people leadership and talent development, including coaching, mentoring, performance management, and fostering inclusive, high-performing teams.
• Demonstrated ability to work across the organization to build and sustain trust-based, collaborative relationships, creating an environment where teams can grow and innovate, while navigating complex interpersonal and organizational dynamics to advance shared goals.
• Experience in leading or partnering with UX to leverage user research to guide strategies, and ensuring decisions align with organizational objectives and audience needs.
• Strategic marketing expert with strong business acumen and ability to provide credible insights with the ability to clearly articulate complex, integrated marketing concepts, analysis, and strategies to a wide range of audiences.
• Proficiency in Google Suite, Microsoft Office Suite, and Zoom.
• Bachelor's required or equivalent experience.
• Minimum 10 years of experience with a progression of roles in marketing, communications, creative design and project management and people leadership with proven ability to lead across teams to meet and exceed organizational goals.
• At least 5 years of experience in a director-level role, leading marketing, communications and/or creative functions within a complex, multi-stakeholder organization.
• Demonstrated expertise developing and executing integrated, enterprise-wide marketing strategies (inclusive of communications, creative design and project management) aligned with organizational goals.
• Proven track record of brand stewardship, strategic messaging, UX and audience engagement across multiple channels, including digital, content, and media.

Nice To Haves

• Master’s degree preferred.
• Association experience preferred, healthcare and/or nursing association experience highly desirable.
• A background in agency or large, complex, cross-functional marketing organizations is also strongly preferred.
• Experience in working with IT and other stakeholders to develop and implement technologies, systems and processes to support and advance modern marketing efforts.
• Experience in media and crisis communications.
• Experience partnering with senior leadership and cross-functional teams to translate strategic priorities into effective marketing and communications initiatives.

Responsibilities

• Provide authentic leadership and development to the teams and team members this position supports.
• Develop and direct enterprise-wide strategic planning for marketing, communications and creative design, driving alignment, innovation, and measurable impact across all functions to advance the Association’s mission and long-term objectives.
• Responsible for accelerating organizational growth and strengthening brand equity (the organizational value that derives from member trust, mission alignment, and positive perception of the brand) by ensuring the design and execution of a unified, end-to-end customer journey across all touchpoints.
• Establish priorities that drive audience engagement, brand strength, growth and organizational impact, while ensuring operational feasibility through ongoing capacity planning and resource management.
• Collaborate with senior leadership and key stakeholders to identify opportunities, anticipate challenges, and define strategies that enhance organizational outcomes and respond to evolving priorities.
• In collaboration with department leaders and business stakeholders, oversee and guide the development of business unit marketing plans inclusive of integrated, multi-channel initiatives, ensuring alignment with enterprise marketing strategy, organizational goals and industry standards and advancement of organizational priorities.
• Provide leadership and collaborate with internal and external stakeholders to develop and sustain the effective use of nurse journey mapping, analytics, and other relevant data to optimize end-to-end nurse experiences, drive engagement, and maximize mission impact.
• Establish performance metrics and evaluation frameworks to measure the impact of integrated marketing initiatives and inform ongoing strategy adjustments.
• Actively monitor execution readiness, making adjustments to scope or timing as needed to ensure all plans are achievable and aligned with team capacity and organizational priorities.
• Serve as strategic marketing expert, translating complex market and performance data to providing credible insights and recommendations, thought leadership and effective implementation that ensures relevant, modern marketing initiatives as well as future-focused innovation.
• Serve as a trusted thought partner on high-stakes advocacy, crisis, public relations, and media communications.
• Establish and optimize systems, structures, operational capabilities and marketing technology to enable the effective development, feasible execution, and evaluation of integrated marketing strategies, ensuring commitments are realistic and deliverable based on resourcing, timing, and organizational priorities, and that outcomes strengthen the Association’s brand, reputation, and market position.
• Provide strategic leadership and operational oversight across all Integrated Marketing functions, including marketing, communications, creative, and project management.
• Provide leadership and strategic direction in the adoption and use of MarTech and data platforms needed to execute the defined strategies and initiatives.
• Partner with internal stakeholders, including business strategy, IT, UX, and business intelligence to develop and implement systems, tools, and processes that enable effective strategy execution, enhance audience and internal experiences, and support continuous improvement.
• Ensure effective communications across the organization to drive clarity, alignment, and effective execution of integrated marketing priorities across teams and business units.
• Promote process adoption, operational consistency, and cross-functional collaboration to maximize effi ciency and organizational impact.
• Confidently negotiate and adjust scope and priorities to balance enterprise strategy, execution feasibility, and organizational objectives.

Benefits

• generous paid time off
• low-cost health plans for medical and mental health services, dental, and vision
• company-paid life and short-term disability insurance
• a variety of other benefits
• retirement savings program with employer matching and additional company contribution
• various alternative and flexible work arrangements to support work/life balance for our team members

What This Job Offers

• Job Type: Full-time
• Career Level: Director