Director, Integrated Marketing

Highgate Hotels•New York, NY

About The Position

Viceroy Hotels & Resorts offers a fresh take on hospitality, centered on the richness of experiences and cultural connection. A leader in modern luxury, Viceroy is committed to creating unique, immersive experiences that allow guests to craft unforgettable narratives rooted in the authenticity of each destination. Viceroy ’s portfolio of hotels and resorts can be found in a diverse array of breathtaking and inspiring locations including Los Cabos, Santa Monica, Chicago, Riviera Maya, Kopaonik, Snowmass, Washington D.C., St. Lucia , and Portugal’s Algarve, with a forthcoming resort in Sun Valley, Idaho slated to open in summer 2026. The Director, Integrated Marketing is a corporate-based, highly collaborative leadership role designed to connect brand vision, corporate disciplines, and on-property expertise across the portfolio. Acting as a strategic partner to property teams this role ensures marketing efforts are aligned from a brand perspective while honoring in each property’s identity, location, and guest experiences

Requirements

Bachelor’s degree or equivalent in Marketing, Communications, Hospitality, or a related field
5-7 years of marketing experience within luxury or lifestyle hospitality.
Previous experience at a Director level required
Demonstrated experience working on-property or closely with property teams in a multi-property or portfolio-based environment
Strong understanding of brand positioning, guest experience, and experiential storytelling.
Proven ability to balance strategic leadership with hands-on collaboration and advisory partnership.
Experience collaborating across Commercial, Revenue, Marketing, and Creative disciplines
Exceptional communication and relationship-building skills, with the ability to influence
Comfort operating in a matrixed operation with dotted-line relationships

Responsibilities

Partner closely with on-property sales and marketing leaders, General Managers, and corporate disciplines to develop and execute integrated marketing initiatives that support both brand and business objectives.
Serve as a central connector across Brand, Commercial, Revenue, Experience, PR, Digital, and Creative to ensure alignment, clarity, and momentum.
Translate global brand priorities, campaigns, and messaging into clear, actionable guidance for property marketing teams
Originate and support brand-wide campaigns and promotions, with defined commercial and brand objectives.
Balance brand consistency with local creativity, empowering properties to bring the brand to life authentically
Provide strategic guidance, best practices, and creative frameworks that support property-led content creation and campaign execution.
Collaborate with property teams to shape social media strategies that reflect each destination’s personality while reinforcing brand positioning.
Partner with agencies and internal teams to identify and activate storytelling opportunities across owned and earned channels.
Collaborate with corporate and property teams, as well as external agencies, to shape PR strategies that elevate brand reputation and destination storytelling.
Act as a brand ambassador internally and externally, reinforcing a shared narrative across markets.
Partner with Development, Operations, and property leadership to support resort pre-openings, renovations, and repositionings.
Serve as primary brand-level support resource for property marketing teams, ensuring they feel supported, well informed, and set up for success.
Help streamline workflows, tools, and processes that make marketing more efficient and effective at the property level.
Surface insights, performance learnings, and on-the-ground feedback from properties to inform brand strategy and future initiatives.