Director, Integrated Marketing and Analytics

GBTA • Alexandria, VA

2d • Remote

About The Position

The Director of Integrated Marketing and Analytics is a strategic and operational leader who ensures GBTA’s global marketing is cohesive, measurable, and revenue focused. This role integrates marketing campaign planning and analytics to drive performance and inform decisions. This role thrives on cross-team collaboration, operational efficiency, and delivering executive-ready reporting. The Director of Integrated Marketing and Analytics should be able to successfully execute and manage the following: Integrated campaigns are efficient, aligned, and globally visible. Members notice that our outbound communications to them are concise, easier to notice/action, and no longer overwhelming their inboxes. Marketing KPIs and OKRs are tracked and clearly reported to leadership. Executive-ready reporting and collaboration drive informed decisions and measurable growth. At GBTA, we put people first – we value collaboration, innovation, and adaptability along with global diversity, respect and empathy. As a member of our team, you’ll have the opportunity to grow your skills and career in an entrepreneurial environment and make a meaningful impact on the industry and professionals we serve.

Requirements

• Bachelor’s degree in Marketing, Business, or related field; Masters degree preferred.
• 7+ years in integrated marketing, operations, or analytics, including leadership experience.
• Strong data analysis and reporting skills with experience presenting to executives.
• Highly collaborative leader with cross-functional and agency management experience.
• Background in trade associations, B2B, or event-driven organizations preferred.
• Excellent interpersonal, (oral and written) communication, time management, and organizational skills.
• Must have the ability to manage and track deadlines and action items, and professionally secure answers from internal and external staff on deadline items.
• Ability to multitask various projects while remaining focused and dedicated to high-quality output.
• Strong technical skills, including cloud-based systems. Must have a high level of skills in MS Office Suite – Excel, PowerPoint, and Word.

Nice To Haves

• Background in trade associations, membership organizations, and/or large-scale event marketing.
• Knowledge of travel industry.

Responsibilities

• Own GBTA’s global product and event marketing calendar to align campaigns across regions and products.
• Manage marketing operations tools and processes to streamline marketing campaign planning and execution.
• Standardize campaign playbooks and align campaigns to audience segments and lifecycle stages.
• Support localization of campaigns to ensure global relevance.
• Lead departmental OKR tracking and global campaign/revenue reporting.
• Own marketing analytics tools and deliver executive-ready reports and presentations showing marketing performance and business impact.
• Analyze marketing data to identify trends, growth opportunities, and inform strategic decisions.
• Other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 51-100 employees