Director, Marketing Operations and Data Analytics

NMI

2d•$130,000 - $170,000•Remote

About The Position

The Director of Marketing Operations & Data Analytics will drive marketing’s data insights and analytics, budget planning and tracking, and process optimization. This individual will be responsible for providing data insights, ROI analysis, and performance measurement on marketing’s lead to loyalty funnel, analyzing, automating and benchmarking our programs and campaigns against our goals and industry standards. They will also be responsible for performance measurement, analysis and conversion rates on the upsell and cross sell journey of our prospects and customers. The individual will have responsibility for annual and quarterly planning/reporting for the marketing department along with ensuring budget reconciliation with finance. The objective is to drive insights, efficiency and ROI, orchestrate cross marketing team budgets, optimize NMI’s MarTech stack (CRM, automation), provide standardized analytics/reporting, and drive cross functional alignment in marketing and with other functions (Sales, Product, IT, and Finance) and ensure efficient campaign delivery. This is a results oriented leader role that will deliver data-driven insights, with a focus on improving the overall performance across the marketing organization and turning insights into actionable strategies for scalable growth.

Requirements

Experience: 10+ years in Marketing Ops/Analytics, strong leadership, proven track record in delivering data insight that drive growth. 5+ years in a managerial or leadership role
Technical Acumen: Deep hands-on technical/analytical knowledge of CRM (Salesforce), Marketing Automation (Pardot), and analytics/visualization platforms (GA4, Tableau, Power BI, Excel/Sheets) for data modeling, analysis and trending. And project management tools (i.e Jira).
Analytical Skills: Strong ability to interpret complex data, identify trends, and translate insights into actions and strategic recommendations.
Leadership: Proven ability to work with cross functional teams (sales ops, product and finance), manage projects, and collaborate with key stakeholders.
Education: Bachelor's/Master's in Marketing, Math, Analytics, Operations, or related field, with an MBA preferred

Nice To Haves

Industry Knowledge: Prior experience in the payments, merchant services, or financial services (FinTech), SaaS industry is strongly preferred.

Responsibilities

Data & Analytics: Lead data management, performance analysis, reporting, and product segmentation reporting to derive insights, measuring marketing’s effectiveness on delivering, new logos, product extensions, customer cross sell and the effectiveness of associated campaigns and tactics (email, webinars, advertising, events, etc).
Reporting: Develop compelling analysis, reports and presentations that effectively communicate key findings and insights to marketing stakeholders, the extended leadership teams, estaff and NMI’s Board of Directors.
Planning and Execution: Manage the marketing budget and allocate resources effectively, ensuring optimal utilization and tracking ROI for all marketing activities.
Operations and Optimization: Ensure best practices for lead to loyalty programs are executed, and optimized. Improve efficiency and scalability of marketing programs.
Cross-Functional Collaboration: Serve as the marketing liaison to sales operations, product operations and finance to ensure GTM effectiveness and insights across the portfolio to increase the efficiency and effectiveness of our GTM strategy and execution.
Technology Management: Ensure marketing has the right technologies, platforms and data from internal or external sources to efficiently and effectively drive revenue growth with product and sales.
Compliance and Governance: Implement and enforce data privacy and security practices, ensuring all marketing activities comply with relevant regulations and standards