Senior Director, Integrated Marketing

HighLevel•Dallas, TX

1d•Remote

About The Position

HighLevel is an AI-powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, including agencies, consultants, and businesses of all sizes and industries. HighLevel empowers users with all the tools needed to capture, nurture, and close new leads into repeat customers. As of mid-2025, HighLevel processes over 4 billion API hits and handles more than 2.5 billion message events every day. Our platform manages over 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million hostnames. Our People With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home. Our Impact As of mid-2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month. Behind those numbers are real people growing their companies, connecting with customers, and making their mark—and we get to help make that happens. Learn more about us on our YouTube Channel or Blog Posts Who You Are You are a strategic and data-driven leader who combines vision, executional excellence, and people leadership to drive measurable business growth. As the Sr. Director of Marketing, you will own the strategy, execution, and performance of a high-impact function that plays a critical role in advancing HighLevel’s marketing and growth objectives. You thrive at the intersection of creativity and analytics — translating business priorities into actionable strategies, frameworks, and campaigns. You’re skilled at influencing across teams, leading through collaboration, and inspiring high-performing managers and specialists to deliver exceptional results. Your proven track record of scaling paid media and performance marketing programs in high-growth environments, coupled with exceptional leadership that balances strategic vision with hands-on execution, is key to your prior success. You are the kind of leader who thrives under pressure, embraces visibility, and inspires teams to go above and beyond. You bring a strong balance of strategic foresight, operational rigour, and leadership presence, capable of aligning multiple teams toward shared goals while driving innovation and accountability.

Requirements

You bring a blend of strategic vision, analytical depth, and exceptional leadership.
Y ou hold a Bachelor’s degree in Marketing, Business, or a related field (a Master’s degree preferred).
Possess 15+ years of progressive experience in your functional domain, including 7+ years leading large teams and budgets at scale.
You have a proven record of driving measurable business impact through performance marketing, customer lifecycle programs, and integrated campaign execution.
You are highly proficient in leveraging data and analytics to inform decision-making and optimize strategies.
As a leader, you inspire excellence through collaboration, empower others to grow, and ensure that every initiative aligns with company goals.
You are comfortable operating at both strategic and tactical levels, and your leadership style blends empathy with accountability.

Responsibilities

Strategic Leadership Serve as the central point of contact for marketing strategy and promotions across the organization, ensuring alignment, visibility, and clear communication with other department leaders.
Define and lead the overall strategy and roadmap for the Marketing team, align with business priorities and growth goals.
Partner with senior leadership to set KPIs and success metrics that demonstrate marketing and business impact.
Translate strategic objectives into integrated, scalable programs that drive measurable outcomes across channels and regions.
Performance & Optimization Lead the continued buildout of HighLevel’s Performance Marketing function — establishing the team structure, capabilities, and systems needed to scale paid media, offer strategy, and campaign execution.
Oversee end-to-end planning, execution, and performance optimization of campaigns, programs, or initiatives under your function.
Manage large, multi-channel budgets, ensuring investments deliver sustainable ROI and long-term brand and revenue impact.
Build and implement frameworks for experimentation, continuous learning, and performance improvement.
Drive growth through high-impact offers, promotions, and marketing plans designed to acquire, convert, and retain users.
Team Leadership & Development Lead, mentor, and develop a multi-disciplinary team of senior managers and specialists.
Deliver exceptional leadership to a seasoned and growing team, bringing out their best through inspiration, rigor, and operational excellence.
Oversee the Marketing Operations function to ensure flawless execution, reporting accuracy, and operational efficiency across all campaigns and initiatives.
Foster a culture of high performance, innovation, and accountability.
Provide clarity, coaching, and growth opportunities that empower teams to achieve both professional and organizational goals.
Cross-Functional Collaboration Act as the go-to leader for all things marketing and promotions — collaborating across teams to ensure the company hits ambitious growth targets.
Partner closely with Product, Sales, Revenue Operations, Brand, and Finance teams to align strategies, share insights, and ensure operational excellence.
Collaborate with peers across Marketing to ensure cohesive execution and consistent messaging.
Represent your function in executive forums, presenting data-driven insights, strategies, and recommendations.
Innovation & Market Intelligence Continuously refine the performance engine by integrating AI-driven insights, advanced analytics, and cutting-edge paid strategies to keep HighLevel ahead of competitors.
Stay ahead of trends in marketing technology, automation, and customer behaviour to evolve HighLevel’s marketing and growth strategies.
Evaluate and integrate new tools, platforms, and vendors to increase efficiency and effectiveness.
Champion innovation — encouraging experimentation while ensuring alignment to broader business objectives.