Integrated Marketing Measurement Director

Best Buy•Richfield, MN

5d•Hybrid

About The Position

The Integrated Marketing Measurement Director leads the development and execution of data-driven marketing insights and performance strategies across Category, Brand, and Promotional initiatives. This role is responsible for translating complex business questions into actionable insights, driving strategic and annual planning, and optimizing marketing effectiveness to support enterprise objectives. This role is hybrid, which means you will work some days at our corporate office in Richfield, Minnesota, and some days virtually from home or another non-Best Buy location. The specific work arrangements vary by role and team. The recruiter or hiring manager will provide more details during the hiring process. What you'll do Strategic Leadership & Vision Set the vision for integrated marketing measurement—spanning MMM, MTA, attribution calibration, experimentation, forecasting, and business performance insights. Oversee the creation of actionable, data-driven insights across category, brand, and promotional marketing to guide annual, quarterly, monthly, and in-flight decision-making. Serve as a strategic advisor to senior marketing, finance, and enterprise leaders, ensuring measurement is embedded into go-to-market planning and investment decisions. Performance Measurement, Insights & Reporting Direct the reporting and insights process for Monthly Business Reviews (MBR) and Weekly Business Reviews (WBR), synthesizing complex data into clear, strategic narratives for senior leadership. Ensure timely and accurate delivery of performance reporting, forecasting, and trend analysis to support short-term optimization and long-range planning. Budget Planning, Forecasting & Investment Optimization Partner with Finance and cross-functional teams to guide budget planning, scenario modeling, and inform optimizations across brand, category, and promotional marketing. Oversee forecasting methodologies and measurement calibrations to improve investment accuracy and inform quarterly and annual planning cycles. Identify key risks and opportunities to help shape enterprise decisions on spend allocation and performance expectations. Team Leadership & Talent Development Build, lead, and develop a high-performing team of analysts and insight specialists, fostering an environment grounded in continuous improvement, collaboration and operational excellence. Equip the team with modern tools, methodologies, and best practices to deliver best-in-class marketing measurement and performance insights. Drive continuous improvement, ensuring processes and frameworks scale as the marketing landscape evolves.

Requirements

12 or more years of experience in marketing analytics, performance measurement, media or similar data-driven marketing disciplines
5 or more years of direct or cross-functional leadership, with demonstrated ability to influence senior stakeholders and drive enterprise-level outcomes
Experience with modern marketing measurement methodologies, including Media Mix Modeling (MMM), Multi-Touch Attribution (MTA), and in-market testing/incrementality
Exceptional communication and storytelling skills, with the ability to simplify complex analytical concepts for executive audiences
Strategic thinker with a track record of shaping insights into clear recommendations that influence business and investment decisions
Deep expertise in data analysis, reporting, and financial modeling supporting marketing, media, or revenue-driving initiatives
Advanced proficiency in Excel (complex formulas, pivots) and PowerPoint (data storytelling and visualization)

Nice To Haves

Bachelor’s or master’s degree in a related field
Experience in a corporate Retail environment
Experience working for, or with, a Retail Media Network or media publisher
Proficiency with advanced analytics tools (e.g. Tableau, Power BI, Adobe Experience Cloud, Adobe Customer Journey Analytics, Google Cloud Platform, SQL querying).

Responsibilities

Set the vision for integrated marketing measurement—spanning MMM, MTA, attribution calibration, experimentation, forecasting, and business performance insights.
Oversee the creation of actionable, data-driven insights across category, brand, and promotional marketing to guide annual, quarterly, monthly, and in-flight decision-making.
Serve as a strategic advisor to senior marketing, finance, and enterprise leaders, ensuring measurement is embedded into go-to-market planning and investment decisions.
Direct the reporting and insights process for Monthly Business Reviews (MBR) and Weekly Business Reviews (WBR), synthesizing complex data into clear, strategic narratives for senior leadership.
Ensure timely and accurate delivery of performance reporting, forecasting, and trend analysis to support short-term optimization and long-range planning.
Partner with Finance and cross-functional teams to guide budget planning, scenario modeling, and inform optimizations across brand, category, and promotional marketing.
Oversee forecasting methodologies and measurement calibrations to improve investment accuracy and inform quarterly and annual planning cycles.
Identify key risks and opportunities to help shape enterprise decisions on spend allocation and performance expectations.
Build, lead, and develop a high-performing team of analysts and insight specialists, fostering an environment grounded in continuous improvement, collaboration and operational excellence.
Equip the team with modern tools, methodologies, and best practices to deliver best-in-class marketing measurement and performance insights.
Drive continuous improvement, ensuring processes and frameworks scale as the marketing landscape evolves.