BLADE-posted about 7 hours ago
$116,000 - $154,700/Yr
Full-time • Director
Onsite • New York, NY
251-500 employees

Like every team at BLADE, the Marketing team is driven by our broader mission of reducing travel friction by enabling cost-effective air transportation alternatives to some of the most congested ground routes in the U.S. and abroad. We're responsible for developing and executing strategies that build brand equity, grow awareness, drive product, and deliver profitable growth. As Director of Integrated Marketing, you'll be the mastermind behind BLADE’s story, bringing it to life through campaigns that grab attention and get results. You will play a pivotal role in executing BLADE’s brand strategy, overseeing marketing campaigns, and ensuring consistent messaging across all channels. This important position requires a strategic and creative thinker with a deep understanding of branding, marketing, and consumer behavior. You will lead the creation and execution of integrated, multi-channel marketing campaigns, collaborating with cross-functional teams, and utilizing market insights to drive brand growth for BLADE’s passenger business. Reporting to the Head of Marketing, this is a fast-paced role that will give you a high degree of ownership, allowing your vision to steer BLADE’s future. You are a skilled collaborator who has a proven ability to build influence, drive alignment, and bring together different teams around a common goal.

  • Own and manage the integrated content and campaign calendar across all channels, ensuring alignment with business goals and brand priorities.
  • Lead cross-functional collaboration with internal teams and external partners to deliver compelling, high-quality content that resonates with target audiences.
  • Use performance metrics and market insights to continually optimize campaigns and refine strategies.
  • Understand cultural and travel moments and how to leverage them to amplify BLADE’s narrative as an innovative, culture-shaping brand.
  • Develop innovative content strategies to grow and strengthen our brand voice and storytelling, and deepen our relationships with fliers.
  • Develop and execute brand strategy and integrated marketing campaigns that drive awareness, customer acquisition, and loyalty.
  • Drive product marketing and promotion of BLADE products, with a focus on scalable growth and product differentiation.
  • Assist the Partnerships and Activations team in executing BLADE partnerships and events while keeping brand alignment across all flier touchpoints.
  • Drive innovation in brand marketing by staying current with industry best practices and exploring new opportunities for engagement.
  • Lead and mentor a small team of Integrated Marketing professionals.
  • 8+ years of experience in brand marketing, program/project management, or account management roles within creative-driven, fast-paced environments
  • 2+ years of experience managing people.
  • Skilled at managing large-scale, cross-functional initiatives with shifting priorities, competing timelines, and multiple stakeholders across regions
  • Demonstrated experience working directly with creative teams - supporting concept-to-delivery workflows across brand, content, and production functions, including events
  • Bachelor’s degree in Marketing, Communications, Business, or equivalent work experience
  • Deep knowledge of upper funnel versus lower funnel dynamics, with a clear view on how to sufficiently evaluate the performance of campaigns.
  • Brand storyteller: You can craft a compelling narrative and channel plan across different platforms - you know how to match the message to the medium.
  • You keep your finger on the pulse of emerging trends, technologies, and best practices, always seeking innovative ways to elevate our product and brand.
  • Proficient in Google Docs, Sheets, Slides or Microsoft equivalent.
  • Excellent communication and presentation skills
  • High-growth startup experience is a plus.
  • Proficiency in Figma and Adobe Suite a plus; must be willing to learn.
  • paid time off
  • healthcare benefits
  • a 401(k) plan with a company match
  • short-term and long-term disability coverage
  • life insurance
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