Senior Director, Integrated Marketing

Claremont McKenna College•Claremont, CA

3d•$100,000 - $120,000

About The Position

Claremont McKenna College seeks an experienced marketing professional to showcase the work and mission of our nationally leading institution. The Senior Director, Integrated Marketing in the Office of Strategic Communications and Marketing will be an expert in marketing strategies, brand management, and the higher education environment with a passion for capturing the dynamics of college life, including the residential college experience, academic life within and outside the classroom, off-campus learning, admission, athletics, and advancement priorities. Under the direction of the Associate Vice President for Strategic Communications and Marketing, the Senior Director, Integrated Marketing is responsible for development and implementation of the College’s marketing efforts. The senior director plans strategies and deploys content in alignment with, and in support of, Claremont McKenna College’s mission , goals, and priorities. The senior director is responsible for several marketing initiatives that will achieve defined objectives; champion brand and mission consistency; develop marketing plans for College priorities; and serve as an in-house marketing consultant for some administrative departments including Admission, Advancement, and Research Institutes, among others. The senior director serves on the Office of Strategic Communications and Marketing’s senior leadership team along with the Associate Vice President and two Executive Directors.

Requirements

Bachelor’s degree or equivalent combination of education and experience is required, preferably in marketing, communications, journalism, or related field.
A minimum of five years of progressively responsible experience in communications and marketing, including some management and strategic, independent decision making, is required.
A valid driver’s license or equivalent alternate form of transportation to off-site meetings and events is required.
Demonstrated success developing integrated strategies that drive measurable results and advance brand visibility.
Exceptional writing, editing, and storytelling skills, adaptable across multiple platforms and audiences.
Proficiency with digital platforms including websites, social media, and email marketing tools.
Ability to identify measurable outcomes and execute marketing strategies to achieve these goals.
Strong leadership skills with experience supervising staff and managing budgets.
Ability to collaborate effectively across constituencies and thrive in a fast-paced, creative environment.
Strong project management skills for working with campus partners, external vendors, and student workers.
Ability to use strong organizational, project, and time management skills to complete work with accuracy and a keen attention to detail in a time-sensitive manner.
Comfort serving as an active face and voice in campus outreach and positive promotion.
Strong interpersonal skills, with the ability to engage students, faculty, staff, and important campus partners—including the President’s Office, Board of Trustees, and institutional leadership—to effectively manage projects.
Demonstrate effective, accurate, and clear communication with excellent verbal, written, interpersonal, reading, phone, and customer service skills.
Operate computers proficiently with basic Microsoft Office software (such as Word, Excel, Outlook) and associated professional editing software like Adobe Creative Suite.
Use and maintain assigned technology/devices/equipment.
Ability to troubleshoot and keep up with video/photo trends and technology.
Ability to follow all written and verbal instructions, asking questions as needed for clarification of projects or assignments.
Handle all activities and highly confidential information with patience, discretion, good judgment, courtesy, and tact while working with people from a wide variety of backgrounds.
Prioritize and perform multiple projects/tasks, meet deadlines/timelines, respond to others in a timely manner, and work both independently and as a collaborative member of the College with a high standard of integrity and ethics, in support of the College’s strategic vision and the division’s/department’s annual goals.

Nice To Haves

Advanced degree preferred.
Experience working with networked, collaborative teams in a higher education setting is preferred.

Responsibilities

Ensure that all communications and marketing initiatives reflect CMC’s singular mission to prepare students for thoughtful and productive lives and responsible leadership in business, government, and the professions.
Produce and deliver full-channel integrated marketing products and strategies in pursuit of identified success objectives.
Analyze marketing and communications operational structures and processes throughout the College and advise on strategies to improve efficiencies and accelerate outcomes.
Provide direction on integration of new technologies, workflows, and marketing management tools to the benefit of the Office of Strategic Communications and Marketing, internal client teams, and the College as a whole.
Produce and execute creative and inspirational integrated marketing campaigns that will accurately tell CMC stories and convey the uniqueness of this very effective and transformational environment.
Collaborate closely as part of a team of editors, writers, story tellers, designers, visual artists, digital communicators, social media channel managers, and others.
Build, maintain, and advance engaged audiences across the College’s social media channels through exceptional application of digital marketing strategies.
Maintain and advance CMC’s brand identity, delivering work product and content that increases awareness throughout the College community of CMC’s brand attributes and adheres to brand standards.
Develop budgets, after-action reports, and other business documents to guide senior leadership on success and future planning.
Perform other essential duties and tasks specific to the position as may be assigned from time to time.
Regular attendance, including work on call, sometimes for events during evenings and weekends.
Ability to make independent judgments and offer recommendations on best strategies to Strategic Communications and Marketing leadership and other College leaders.
Ability and desire to manage and mentor others.
Ability to meet deadlines and manage fluctuating schedules.
Ability to multitask.
Ability to cultivate strong institutional knowledge and positive partnerships across campus.
Ability to work with College leadership on high-profile projects, sometimes with needed discretion.
Ability to work with fundraisers and add creative value to advancement marketing projects.
Ability to take and follow directions.
Ability to work cooperatively with others, including guidance of Strategic Communications and Marketing staff members on written, digital, and visual assets.
Ability to lead and actively participate in meetings across the team and College.
Ability to receive and respond appropriately to constructive criticism.
Ability to display a positive attitude.