Marketing - Integrated Marketing Coordinator

Orlando City/Orlando Pride•Orlando, FL

About The Position

Orlando City SC & Orlando Pride is seeking a detail-oriented and motivated Integrated Marketing Coordinator to lead the development, execution, and optimization of our email marketing efforts, while also supporting broader integrated marketing initiatives including SMS marketing, paid media, and out-of-home (OOH) campaigns. This role plays a key part in how we reach and engage with fans across the lifecycle — driving ticket sales, engagement, and brand loyalty through well-coordinated communications. You’ll collaborate closely with the Marketing, Business Intelligence, Sales, and Creative teams to manage our email and SMS marketing programs from concept to execution, while also lending support on high-visibility brand campaigns, paid media strategies, and experiential activations. This individual should be passionate about soccer and community-driven marketing. They should thrive in fast-paced environments, bring exceptional attention to detail, and have a creative mind that is always looking to optimize and innovate. This person will bring a mix of technical knowledge and storytelling skills and enjoy working collaboratively across departments to make impactful things happen.

Requirements

Bachelor’s degree in Marketing, Communications, Sports Management, or related field.
1–2 years of hands-on marketing experience; experience in email marketing preferred.
Proficiency with email platforms such as Salesforce Marketing Cloud, Mailchimp, or similar systems.
Knowledge of basic HTML, segmentation strategies, and marketing automation best practices.
Strong written and verbal communication skills; experience writing marketing copy is a plus.
Highly organized, with strong project management skills and the ability to meet deadlines in a fast-paced environment.
Ability to attain and maintain SafeSport certification.
Ability to pass a background check.
A team player with a positive attitude, problem-solving mindset, and strong attention to detail.
Flexible schedule with availability for occasional nights, weekends, and holidays based on match and event schedules.

Nice To Haves

Familiarity with digital marketing tactics such as paid social, display, search, or retargeting campaigns is a plus.
A sense of humor and love of sports (especially soccer) are highly encouraged.

Responsibilities

Primary focus on Email & SMS Marketing efforts for Orlando City SC and Orlando Pride.
Own the day-to-day management of our email marketing program, including calendar planning, copywriting, formatting, audience targeting, testing, QA, and deployment.
Assist in developing and sending SMS communications that support broader marketing campaigns and fan engagement initiatives.
Collaborate with the Business and Analytics team to analyze data and refine strategies for segmentation, personalization, and performance improvements across both email and SMS.
Execute automated journeys, A/B testing, triggered sends, and list management via Salesforce Marketing Cloud or similar platforms.
Monitor and report on campaign KPIs including open rates, CTR, conversion, unsubscribes, and deliverability; provide insights and recommendations for ongoing optimization.
Ensure brand consistency and message alignment across all digital communications.
Assist in planning and executing paid marketing campaigns across digital (search, social, display), OOH, influencer, and experiential channels.
Help coordinate campaign timelines, creative asset needs, and cross-channel messaging to ensure campaign alignment and consistency.
Support seasonal and event-based marketing rollouts, helping to track deliverables, timelines, and performance metrics.
Collaborate with internal departments and external vendors as needed to execute and measure integrated campaign performance.
Other duties as assigned.