Director - Institutional Demand Generation & Growth

Clear Street•New York, NY

1d•$160,000 - $215,000•Onsite

About The Position

Clear Street is modernizing the brokerage ecosystem. Founded in 2018, Clear Street is a diversified financial services firm replacing the legacy infrastructure used across capital markets. We started from scratch by building a completely cloud-native clearing and custody system designed for today’s complex, global market. Clear Street’s proprietary prime brokerage platform adds significant efficiency to the market, while focusing on minimizing risk, redundancy, and cost for clients. Our goal is to create a single source-of-truth platform for every asset class, in every country, and in any currency. By combining highly-skilled product and engineering talent with seasoned finance professionals, we’re building the essentials to compete in today’s fast-paced markets. Role Overview The Director of Institutional Demand Generation & Growth is responsible for leading and executing the firm’s institutional marketing strategy to drive revenue growth, brand credibility, and market penetration across financial services audiences. This role owns demand generation, product marketing, content, events, and communications, working in close partnership with sales, product, and executive stakeholders. The ideal candidate has deep experience marketing to hedge funds, private equity firms, asset managers, private credit platforms, and institutional financial services, with a proven ability to build scalable marketing programs and deliver measurable pipeline and revenue impact.

Requirements

12–15+ years of progressive marketing experience within institutional financial services, asset management, private equity, fintech, or professional services
Proven success leading demand generation and go-to-market initiatives tied to revenue growth
Experience managing teams, agencies, and cross-functional stakeholders
Strong executive communication and stakeholder management skills
Institutional demand generation and growth marketing
Brand and product marketing strategy
Pipeline, revenue, and performance analytics
Thought leadership and content strategy
Event marketing and ecosystem partnerships
Marketing technology and CRM platforms (Marketo, HubSpot, Salesforce, etc.)

Responsibilities

Lead the development and execution of the firm’s institutional marketing strategy aligned to business and growth objectives
Act as a strategic partner to senior leadership on go-to-market priorities, positioning, and market expansion initiatives
Build, manage, and mentor marketing team members and external partners across demand generation, product marketing, content, and communications
Own marketing budgets and ensure efficient allocation tied to performance and ROI
Design and scale a comprehensive institutional demand generation engine across digital campaigns, content, events, ABM, and partnerships
Drive qualified pipeline, conversion, and new client acquisition across hedge funds, private equity, asset management, and financial services segments
Partner closely with sales leadership to align marketing programs with long-cycle institutional buying processes
Establish KPIs, dashboards, and reporting to track pipeline contribution, campaign performance, and revenue impact
Own brand messaging, value propositions, and positioning across institutional segments and buyer personas
Oversee creation of product marketing assets including one-pagers, case studies, pitch materials, and sales enablement content
Lead buyer persona development and market segmentation to ensure targeted, relevant outreach
Ensure consistent, compliant brand representation across all external and internal channels
Develop and manage content and thought leadership strategy including white papers, newsletters, research, and executive content
Lead PR initiatives, press releases, and media engagement to enhance brand visibility and credibility
Build and manage influencer, analyst, and ecosystem relationships
Oversee social media and employee advocacy programs to amplify reach and engagement
Own institutional event strategy including hosted events, sponsored conferences, roundtables, and industry forums
Drive pipeline and revenue impact through events targeting hedge funds, private equity, and institutional investors
Cultivate relationships with industry associations, consultants, analysts, and centers of influence
Partner with product and sales teams to support launches, positioning, and adoption of new offerings
Ensure marketing initiatives are aligned with sales enablement needs and product roadmaps
Support high-value institutional pitches, proposals, and RFP responses as needed