Demand Generation Director
About The Position
As Marqeta’s Director of Demand Generation, you will run our global demand generation function and help us level up how we attract, engage, and convert enterprise and embedded finance prospects. This role reports to the CMO and leads a team of six demand generation, events, and digital experts. Partnering closely with sales, marketing, and operations, you’ll architect the strategy and execution model that influences high-quality pipeline. You’ll bring a strong command of paid media, conversion rate optimization, and an instinct for optimizing the customer journey. The ideal candidate blends strategic thinking with hands-on execution experience, excels in fast-paced environments, and has a proven track record building high-performing global demand engines.
Requirements
- 12+ years in B2B demand generation, performance marketing, or growth with at least 5 years in a leadership role
- Extensive experience in fintech, payments, embedded finance, or financial services
- Deep expertise in paid and owned digital channels, especially in SEO/AI visibility optimization
- Demonstrated success owning pipeline targets, with a track record of delivering scalable growth
- Experience managing and developing multi-function, global teams
- Proficiency in mainstream martech, AI, and ABM tools (e.g., Salesforce, Marketo, GA4, Demandbase)
- Exceptional analytical skills with the ability to synthesize performance insights for executives and cross-functional partners
- Strong strategic communication and influencing skills
Responsibilities
- Own the demand generation strategy across all channels, segments, and regions, aligned with company growth targets.
- Serve as the senior partner to Sales to ensure alignment on ICP, messaging, target accounts, and cross-channel programs.
- Influence GTM strategy and resourcing decisions through ongoing learning and data-backed recommendations.
- Architect an integrated demand engine spanning paid media, web, content distribution, events, and ABM programs.
- Own the prospect experience strategy, ensuring personalization, relevance, and frictionless progression at every stage.
- Lead initiatives to improve qualification, MQA/MQL conversion, and sales follow-up.
- Drive a disciplined experimentation program across channels, optimizing for cost efficiency, signal strength, and pipeline conversion.
- Continuously identify opportunities to enhance the web experience, content paths, and account-level engagement.
Benefits
- Multiple health insurance options
- Flexible time off – take what you need
- Retirement savings program with company contribution and after tax contributions
- Equity in a publicly-traded company and an Employee Stock Purchase Program
- Family-forming benefits, fertility support, and up to 20 weeks of Parental Leave
- Free therapy sessions, financial and professional coaching, and legal advice
- Monthly stipend to support our remote work model
- Annual “development dollars” to support our people growth and development
- Through Flex First, the freedom to live and work wherever you and your family thrive
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
501-1,000 employees
