Demand Generation Director

S&P Global

4h • Hybrid

About The Position

About the Role: Grade Level (for internal use): 12 The Team: The Marketing team is an inclusive, professional, and well-regarded team within S&P Global Ratings. The culture values collaboration and flexibility, with clear expectations for high performance and accountability. Our Marketing team brings diverse expertise across Product Marketing, Campaign Management, Marketing Operations & Analytics, Digital Marketing, and Events, creating a rich foundation of knowledge for professional growth and contribution. You'll collaborate with colleagues in Sales, Product, Market Outreach, Communications, Analytics, and Research & Development expertise, including specialized focus areas such as private markets, emerging markets, sustainable finance, and decentralized finance. You will also partner with Demand Generation professionals who possess deep capital and credit markets from across other S&P Global divisions to drive alignment, share best practices, and foster cross-divisional collaboration. The Role: This strategic role drives revenue growth through the design and execution of sophisticated marketing initiatives that generate high-quality leads and accelerate customer acquisition across our product portfolio. You'll leverage data-driven insights combined with deep customer and market intelligence to ensure marketing initiatives deliver exceptional customer-centricity and market relevance. In this role, you'll develop structured, scalable customer journey frameworks that serve as the foundation for demand generation activities while establishing and maintaining key performance indicators to track customer progression through the marketing funnel. As a recognized subject matter expert, you'll partner strategically with sales and marketing teams to ensure seamless campaign execution and collaborate with digital channel teams to deliver consistent, optimized customer experiences. You'll work closely with demand generation team members to drive scalability and automation through innovative AI and marketing technology solutions. Your impact extends beyond individual campaign performance - you'll take an enterprise perspective in designing demand generation strategies that directly influence lead generation and customer acquisition outcomes. Through strategic partnerships with sales, product, and marketing teams across the commercial organization, you'll drive measurable demand for our solutions in key markets. Your expertise in customer journey optimization and marketing analytics will significantly improve conversion rates and overall marketing performance, with success measured by revenue growth sourced and influenced through marketing initiatives.

Requirements

• Education: Bachelor's degree in Finance, Business, or a related field; MBA preferred. A degree in Marketing would be an advantage but not essential.
• Experience: An S&P Global employee at this level would typically have 7 years of experience in sales or revenue/demand generation roles with deep knowledge of the sales funnel.
• Sales, Relationship Management and/or Marketing experience in capital markets
• Technical Proficiency: Familiarity with marketing automation tools (e.g. Marketo) and CRM systems (e.g., Salesforce).
• AI: Experience with AI tools which may be leveraged for marketing purposes
• Project Management: Strong organizational skills and ability to manage multiple projects simultaneously.
• Communication Skills: Excellent verbal and written communication skills for effective collaboration and presentation. Communicates with authenticity and clarity and acts upon data-informed intuition.
• Creative Thinking: Ability to develop innovative marketing strategies and campaigns.
• Cross-Functional Collaboration: Experience working collaboratively across departments, including sales, product development, and senior leadership.
• Adaptability: Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions and business needs. You will demonstrate the ability to make difficult decisions and adapt to changing circumstances.
• Role models fostering inclusivity, managing emotion and bias when approaching situations to land the best outcome for the business and those involved.

Nice To Haves

• Customer-Centricity: Be able to think as our customers do and create demand generation marketing initiatives that truly address customer needs
• Extensive knowledge of the debt capital markets and ratings market (both public and private markets) from both an issuer and investor perspective across all asset classes (both public and private markets) and knowledge of the sustainable bond market and products relevant to that market.
• Campaign Management: Designing and optimizing multi-channel marketing campaigns (e.g., email, social media, content marketing, paid advertising).
• Customer Journey Mapping: Experience in customer journey mapping to orchestrate marketing campaigns leading to demand generation
• Lead Generation: Developing tactics to attract and convert leads, including nurturing campaigns and funnel optimization.
• Analytics and Reporting: Analyzing campaign performance metrics to assess effectiveness and ROI and making data-driven recommendations for future initiatives.
• Collaboration: Working closely with sales, campaign, events and product marketing, and other teams to ensure alignment and support for lead conversion efforts.
• AI: Think creatively around AI use cases to increase customer centricity, efficiency and impact.

Responsibilities

• Leverage data-driven insights combined with deep customer and market intelligence to anticipate customer needs and ensure marketing initiatives deliver exceptional customer-centricity
• Collaborate with cross-functional teams including Sales, Product, and Research to align marketing efforts with business objectives
• Measure campaign effectiveness through comprehensive analytics and reporting
• Build and maintain relationships with key stakeholders and thought leaders

Benefits

• Health & Wellness: Health care coverage designed for the mind and body.
• Flexible Downtime: Generous time off helps keep you energized for your time on.
• Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
• Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
• Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
• Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees