Associate Director - Institutional Demand Generation & Growth

Clear Street•New York, NY

1d•$125,000 - $170,000•Onsite

About The Position

Clear Street is modernizing the brokerage ecosystem. Founded in 2018, Clear Street is a diversified financial services firm replacing the legacy infrastructure used across capital markets. We started from scratch by building a completely cloud-native clearing and custody system designed for today’s complex, global market. Clear Street’s proprietary prime brokerage platform adds significant efficiency to the market, while focusing on minimizing risk, redundancy, and cost for clients. Our goal is to create a single source-of-truth platform for every asset class, in every country, and in any currency. By combining highly-skilled product and engineering talent with seasoned finance professionals, we’re building the essentials to compete in today’s fast-paced markets. The Role: The Institutional Demand Generation & Growth Lead is responsible for designing and executing integrated marketing and growth programs that drive pipeline creation, revenue expansion, and brand credibility among institutional financial audiences. This role blends strategic marketing leadership, data-driven demand generation, content and communications, and close partnership with sales, product, and executive stakeholders. The ideal candidate has deep experience marketing to institutional investors, asset managers, fintech platforms, and capital markets participants, and excels at translating complex solutions into compelling narratives that convert attention into measurable growth.

Requirements

10+ years of experience in institutional marketing, demand generation, growth marketing, or revenue-focused roles
Proven success driving pipeline and revenue growth for institutional financial services, fintech, capital markets, or B2B SaaS organizations
Strong understanding of institutional buyers, long sales cycles, and complex decision-making environments
Experience managing multichannel marketing programs tied to measurable business outcomes
Institutional demand generation and growth strategy
Multichannel campaign execution (digital, content, events, ABM)
Revenue and pipeline analytics
Strategic storytelling and executive communications
Thought leadership and content strategy
Cross-functional collaboration and stakeholder management
Marketing technology and CRM platforms (e.g., HubSpot, Salesforce)

Nice To Haves

Experience marketing to buy-side institutions, asset managers, hedge funds, or capital markets technology buyers
Comfort working with senior executives and serving as a visible leader internally and externally
Strong written and verbal communication skills, with the ability to simplify complex ideas
Ethical, mission-driven mindset with a collaborative leadership style

Responsibilities

Own institutional demand generation strategy across the full funnel, from awareness through pipeline creation, conversion, and retention
Design and execute multichannel campaigns targeting buy-side and sell-side institutions, fintech partners, and enterprise financial clients
Drive qualified pipeline and revenue growth through a mix of content marketing, digital campaigns, events, account-based marketing (ABM), partnerships, and outbound support
Define success metrics, monitor performance, and continuously optimize programs based on data and ROI
Develop clear, differentiated messaging and value propositions for institutional audiences
Translate complex financial, technical, and regulatory concepts into accessible, credible narratives
Build thought leadership programs that position executives and subject matter experts as trusted voices in the market
Oversee creation of institutional-grade content including whitepapers, research, case studies, presentations, web copy, and media materials
Partner closely with sales, product, and leadership teams to align marketing initiatives with commercial priorities
Support sales enablement with messaging, collateral, and campaign support tailored to institutional buying cycles
Collaborate with external partners including agencies, media outlets, technology vendors, and ecosystem partners
Serve as a senior point of contact for key stakeholders and, when applicable, external clients
Manage integrated communications efforts including digital marketing, PR, events, and industry sponsorships
Ensure consistency of brand voice, messaging, and positioning across all institutional touchpoints
Support executive visibility through speaking opportunities, media engagement, and authored content