Director, Influencer Strategy

Acceleration Partners•Dallas, TX

1d•$110,000 - $130,000•Remote

About The Position

Acceleration Partners is building out its influencer strategy discipline, and this role sits at the center of that effort. The Director, Influencer Strategy is a senior, externally-facing position responsible for shaping how AP goes to market with influencer programs. This person works at the intersection of sales, client services, and delivery, helping the business win new clients, build credible influencer strategies, and connect execution back to measurable outcomes. The ideal candidate brings deep fluency in the brand-awareness and affiliate influencer space, strong business instincts, and the ability to work across internal teams to ensure that what we deliver compelling strategic programs that are successfully executed for our clients. A working knowledge of affiliate marketing is a plus; some learning curve on the affiliate side is expected and supported.

Requirements

7+ years of experience in influencer marketing, with meaningful exposure to strategy, program buildout, or new business
Demonstrated ability to build and present influencer strategies in a business development or client-facing context
Deep knowledge of the influencer and creator ecosystem across platforms including Instagram, TikTok, YouTube, Substack, and emerging channels
Working knowledge of affiliate marketing is a plus; willingness to learn is required
Strong written and verbal communication skills; able to produce client-ready materials independently
Ability to synthesize and visualize information effectively independently or in collaboration with Design
Experience presenting to senior clients or speaking externally preferred
Bachelors degree required
Ability to travel as needed for client meetings, team gatherings, and industry conferences

Nice To Haves

A working knowledge of affiliate marketing is a plus; some learning curve on the affiliate side is expected and supported.

Responsibilities

Partners with the sales and delivery teams from the moment an opportunity comes in. Based on the prospect’s needs and goals, the Strategist owns building a credible, well-reasoned influencer strategy for proposals and RFPs. The Strategist will use thought-leadership and industry insights to define the appropriate creator strategy and the program’s direction – including audience insights, competitive analysis, creative positioning, influencer archetype creation, messaging frameworks, and platform recommendations. Works with delivery to ensure what is proposed is grounded in what can be delivered, budget, and scope.
Joins pitch meetings alongside the sales lead and client services point person to speak to the strategy with authority and expertise. Answer client questions thoughtfully, showcasing a deep knowledge of the influencer space, examples of competitive programs, and creator best practices.
Define the strategy for robust, in-depth influencer programs grounded in industry research and competitive intelligence. Stays current on what brands across categories are doing in the influencer and affiliate space, tracking trends, emerging platforms, and talent ecosystems. Supports program launches and provides the strategic foundation that the delivery team executes against.
Adds narrative and strategic context to reporting, connecting the dots between the strategy sold, the execution delivered, performance results, and forward-looking recommendations. Right now reporting is data-driven but lacks the strategic thread that ties it together. This role closes that gap and creates upsell opportunities in the process.
Plugs in throughout the client lifecycle to provide strategic recommendations, industry thought-leadership, and pitching the strategy for expansion opportunities. Presents to clients alongside the delivery team on specialized program recommendations, optimizations, or expansions. Work on a diverse portfolio of brands, serving as a partner and resource to the delivery team and clients.
Contributes to AP’s external marketing through internal and external thought leadership. Opportunity to be featured in AP’s marketing efforts such as speaking at or attending conferences on influencer strategy topics. Helps build AP’s profile and credibility in the influencer space and inspire clients to believe in our strategic capabilities and knowledge base.