Influencer Strategy Director - AntiSocial

Thinkingbox•Toronto, ON

2d•CA$150,000 - CA$160,000•Hybrid

About The Position

AntiSocial is looking to hire an Influencer Strategy Director to define and lead influencer and creator strategies across a portfolio of client accounts. This role blends cultural intelligence, strategic thinking, and platform expertise to develop creator programs that build meaningful audience connections and drive measurable impact. You will serve as the strategic lead for influencer initiatives, partnering closely with Social, Creative, Account, and Production teams to shape influencer-led campaigns from initial strategy and ideation through execution, optimization, and reporting. You will bring a strong understanding of creator ecosystems, emerging trends, and audience behavior to develop innovative approaches that elevate brands in culture.

Requirements

8+ years of experience in influencer marketing, creator strategy, social strategy, or a related role within an agency, brand, or creative environment
Proven experience developing and leading influencer campaigns from strategy through execution and reporting
Deep understanding of creator ecosystems, social platforms, online communities, and evolving digital culture
Strong strategic mindset with the ability to translate brand objectives into impactful influencer programs
Experience managing influencer partnerships, negotiations, contracts, budgets, and campaign deliverables
Confident communicator with experience presenting strategic recommendations to clients and internal stakeholders
Strong leadership skills with the ability to mentor teams and collaborate across disciplines
Data-driven approach with the ability to interpret performance metrics and turn insights into strategy
Passion for emerging creators, internet culture, and the future of social influence
Experience managing multi-market, global, or integrated campaigns
Familiarity with influencer marketing platforms, analytics tools, and industry best practices
Experience contributing to new business pitches and developing strategic points of view

Responsibilities

Lead influencer and creator strategy across client accounts, ensuring programs align with broader brand, social, and business objectives
Develop strategic influencer frameworks, campaign approaches, and creator recommendations that drive cultural relevance and audience engagement
Identify, evaluate, and build relationships with creators across platforms including TikTok, Instagram, YouTube, and emerging channels
Provide strategic guidance on creator selection, partnerships, content direction, and campaign execution
Partner with Creative teams to develop influencer concepts, briefs, and creator-facing strategies
Oversee influencer campaign planning from strategy through execution, optimization, and post-campaign analysis
Manage and guide influencer budgets, timelines, contracts, approvals, and deliverables
Analyze campaign performance and translate data into actionable insights, recommendations, and future strategy
Stay ahead of creator trends, platform developments, and cultural conversations to inform client strategies
Act as a strategic partner to clients, presenting influencer recommendations, campaign approaches, and performance insights
Support new business efforts through influencer strategy, creator recommendations, and thought leadership
Mentor and support junior team members on influencer strategy best practices and campaign execution