Director, Influencer and Paid Social Activation

Horizon Media•New York, NY

About The Position

The Director of Influencer and Paid Social Activation will be a key leader, tasked with driving the significant advancement and evolution of our client offerings in two critical areas: influencer marketing and paid social activation. This role is responsible for leading strategy, overseeing best-in-class campaign execution, and managing a high-performing team. The ideal candidate will be a strategic thinker with a proven track record of developing and executing integrated campaigns that drive measurable growth and ROI through influencer partnerships and paid social media.

Requirements

8+ years of experience in digital marketing, with specific, hands-on experience in both paid social media and influencer marketing.
Proven track record of managing performance-driven influencer and affiliate campaigns with a focus on DTC, e-commerce, and ROI.
Deep expertise with direct social media buying platforms (i.e. Facebook Ads Manager) and a strong understanding of the broader paid social ecosystem.
Experience with influencer marketing and affiliate platforms (e.g., CJ, Impact, Rakuten, LTK).
Prior experience in a client-facing leadership role, with a demonstrated ability to manage senior stakeholder relationships.
Experience managing and leading a team of marketing professionals.
Strong negotiation, communication, and relationship management skills.
Highly organized, detail-oriented, and capable of managing multiple large-scale projects simultaneously.

Responsibilities

Formulate and execute a cohesive vision for integrating influencer marketing and paid social, ensuring that these tactics are a core part of broader go-to-market plans.
Lead the creation of innovative, best-in-class proposals that effectively merge influencer and paid social strategies to meet client objectives.
Stay at the forefront of industry trends, platforms, and technologies, and translate that knowledge into actionable insights and opportunities for clients and the agency.
Develop data and measurement frameworks to prove campaign success, demonstrating ROI and differentiating our capabilities in the market.
Establish and nurture relationships with key platforms (Meta, TikTok, YouTube, etc.), technology vendors, and influencer talent partners.
Oversee the end-to-end management of influencer marketing campaigns, from strategic planning and talent identification to content approval and performance analysis.
Design and manage performance-driven affiliate programs, including developing commission structures that balance creator incentives with client ROAS targets.
Lead the team in identifying, vetting, and contracting with a diverse range of creators and influencers.
Develop clear, compelling campaign briefs to ensure content is optimized for conversions and brand messaging.
Supervise the development and execution of all paid social media plans, ensuring strategies align with client business goals.
Oversee the hands-on buying and optimization of campaigns across all relevant social platforms (e.g., Facebook Ads Manager, TikTok Ads, etc.).
Ensure the accuracy of tactical execution, including targeting, budget pacing, and performance monitoring, to maximize efficiency and impact.
Guide the team in leveraging advanced targeting, A/B testing methodologies, and analytics to drive continuous improvement.
Lead, mentor, and manage a team of social media and influencer marketing professionals, fostering a collaborative and high-performing culture.
Manage performance reviews, set career development goals, and identify training needs to ensure team growth and success.
Delegate tasks effectively, ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills.