Director, Individual Philanthropy

Martha's Table•Washington, DC

7h•$95,000 - $105,000•Onsite

About The Position

The Director of Individual Philanthropy is responsible for driving individual giving strategies, with a primary focus on leading a team and managing the annual fund. This position will cultivate and steward individual donors, develop innovative fundraising initiatives, and ensure a robust pipeline of annual and major gift donors. The Director will oversee a Major Gift Officer to grow and steward mid-level and major gifts and an Annual Giving Manager, who oversees grassroots fundraising efforts and monthly donors. The Director will play a pivotal role in enhancing donor engagement, maximizing revenue, and supporting the organization's overall development goals of raising approximately $10m in private revenue aimed for growth.

Requirements

Experience managing and mentoring a team of fundraising professionals.
Proven ability to develop and execute comprehensive annual fund strategies.
Experience with multi-channel fundraising approaches (direct mail, digital, events, peer-to-peer).
Proficiency in analyzing donor data to refine strategies and improve donor retention and acquisition.
Experience creating integrated calendars of fundraising campaigns and events.
Ability to coordinate annual campaign solicitations, including donor segmentation and appeal material creation.
Experience performing response analysis and preparing fundraising activity reports.
Skill in establishing Key Performance Indicators to measure channel performance.
Experience monitoring and analyzing fundraising data using CRM.
Ability to support Major Gift Officers in identifying, cultivating, soliciting, and stewarding mid-level and major gift prospects.
Experience guiding strategies to upgrade annual donors into leadership and major giving levels.
Ability to work closely with Major Gifts Officers and Annual Giving Managers to ensure a seamless donor pipeline and integrated communications plan.
Experience collaborating with communications teams to streamline and enhance donor communications and storytelling.
Ability to collaborate to ensure alignment across donor recognition programs, exclusive events, and impact reporting efforts.
Experience collaborating with other department leaders and across the organization to engage donors.
Ability to coordinate efforts with major gifts, planned giving, events, campaigns, and other fundraising initiatives.
Experience working closely with colleagues across departments, including Communications, Programs, and Finance.
Experience recruiting, training, and managing volunteers.
Experience developing and managing annual budgets for fundraising programs.
Experience maintaining relationships and negotiating contracts with key vendors.
Knowledge of relevant regulations, ethical standards, and best practices in the non-profit sector.

Nice To Haves

Experience with direct mail, monthly donors, peer to peer, mid-level, events and major gifts.
Experience managing mid-level donors ($1k-$9999) and major gifts ($10k-$149,999).
Experience growing monthly donors and establishing and growing peer-to-peer fundraising and grassroots appeals.
Experience with direct mail, digital, events, and peer-to-peer fundraising.
Experience with SMS and MMS campaigns, targeted email appeals, social fundraising, Apple Corps monthly giving, Apple Society communications and Desk Notes, Maz Legacy Circle campaigns, thankathons, fundraising events and campaigns, Giving Tuesday, MTAB.
Experience launching a 5k that attracts and engages grassroots donors and sponsors.
Experience planning a spring major gift event.
Experience with Martha’s Table Annual Benefit (MTAB).

Responsibilities

Lead, mentor, and manage a team of fundraising professionals focused on individual giving (direct mail, monthly donors, peer to peer, mid-level, events and major gifts)
Manage and support a Major Gift Officer to expand, steward and upgrade mid-level (1k-9999) and support major gifts (10k-149,999)
Supervise and mentor an Annual Giving Manager focused on growing monthly donors and establishing and growing peer-to-peer fundraising and grassroots appeals.
Collaborate with CDCO and Deputy Chief to set and achieve ambitious revenue and participation goals for individual giving.
Track and share progress to goal around individual giving
Foster a culture of collaboration, accountability, and innovation within the team that builds on and enhances best practices and reinforces MT’s core values.
Innovate new tactics to enhance return on investment (ROI), automate marketing touchpoints, and foster stakeholder relationships.
Work with Development leadership (Deputy Chief, Director of Institutional Development, and CDCO) to create and execute strategies to maintain and grow private revenue needed to fuel the mission and programs of Martha’s Table
Develop messaging strategy for individual philanthropy and integrate across channels and campaigns
Develop and implement a comprehensive annual fund strategy, leveraging multi-channel approaches (direct mail, digital, events, peer-to-peer, etc.).
Create a detailed Annual Giving strategy (from cultivation to stewardship), crafting compelling content and creative materials, customizing content to segmented donors, and testing by channel to optimize performance.
Utilize data-driven tactics to retain and expand the donor base, aligning all fundraising channels into the Annual Giving strategy.
Analyze donor data to refine strategies and improve donor retention and acquisition.
Collaborate with the Development team to create an integrated calendar of fundraising campaigns and events, including direct mail appeals, SMS and MMS campaigns, targeted email appeals, social fundraising, Apple Corps monthly giving, Apple Society communications and Desk Notes, Maz Legacy Circle campaigns, thankathons, fundraising events and campaigns, Giving Tuesday, MTAB, and more.
Coordinate annual campaign solicitations, including donor segmentation and appeal material creation across the department.
Perform response analysis and prepare fundraising activity reports to ensure financial objectives are met
Establish Key Performance Indicators to measure channel performance and communicate results to senior management
Monitor and analyze fundraising data using CRM
Support the Major Gift Officer in identifying, cultivating, soliciting, and stewarding mid-level and major gift prospects.
Guide and oversee strategies to upgrade annual donors into leadership and major giving levels.
Support and guide Annual Giving Manager in creating and executing peer to peer fundraising campaigns
Work closely with the Major Gifts Officer and Annual Giving Manager, to ensure a seamless donor pipeline and integrated communications plan.
Collaborate with communications to streamline and enhance donor communications and storytelling.
Collaborate to ensure alignment across donor recognition programs, exclusive events, and impact reporting efforts.
Collaborate with other department leaders and across the organization to engage donors through storytelling, volunteering, events, and other relationship building activities.
Coordinate efforts with major gifts, planned giving, events, campaigns, and other fundraising initiatives.
Work closely with colleagues across departments, including Communications, Programs, and Finance, to ensure alignment and integration of fundraising efforts with organizational objectives.
Recruit, train, and manage volunteers to support annual giving efforts.
Provide guidance to volunteers to maximize their effectiveness.
Other duties as assigned
Develop and manage the annual budget for annual giving programs.
Maintain relationships and negotiate contracts with key vendors for annual giving.
Ensure fundraising activities comply with relevant regulations, ethical standards, and best practices in the non-profit sector.