Director, IMC

GoTo Foods • Sandy Springs, GA

1d

About The Position

The Integrated Marketing Communications (IMC) Director reports to the Sr. Director, IMC and owns integrated marketing communications for assigned brand pods end-to-end. This role is the single point of marketing accountability the assigned brand's Chief Brand Officer interacts with for marketing execution. The IMC Lead translates brand strategy into a quarterly marketing strategy and brief, then the campaign calendar across paid, owned, earned, partnerships, and in-store, and is accountable for activating a new pod operating rhythm — including during brand-leadership transitions.

Requirements

• Experience in Integrated Marketing Communications (IMC).
• Ability to translate brand strategy into marketing strategy and briefs.
• Experience developing campaign calendars across various channels (paid, owned, earned, partnerships, in-store).
• Accountability for activating operating rhythms.

Responsibilities

• Own integrated marketing communications for assigned brand pods end-to-end.
• Translate brand strategy into a quarterly marketing strategy and brief.
• Develop the campaign calendar across paid, owned, earned, partnerships, and in-store.
• Activate a new pod operating rhythm, including during brand-leadership transitions.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed