PMC: Director, Human Resources, Business Partner & Operations

Penske Media Corp.Los Angeles, CA
Hybrid

About The Position

Penske Media is seeking a collaborative HR Director to join our West Los Angeles headquarters. Reporting to the VP of HR, this role combines high-level HR business partnership with operational excellence and technology leadership. The HR Director will serve as a trusted advisor to corporate and media business unit leaders, aligning people strategies with business goals across performance management, employee engagement, workforce analytics, and HR technology. In this role, you will champion a people-first, performance-driven culture. This role is also pivotal in advancing PMC’s digital transformation and optimizing HR operations through data and AI-driven insights. This role aligns closely with our commitment to driving innovation and building a high-performance culture based on accountability, collaboration, and inclusivity. As PMC values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.

Requirements

  • Strong written and verbal communication skills with the ability to influence and build trust across all organizational levels.
  • Collaborative, trusted advisor who operates as a strategic thought partner to the business and a champion of HR innovation.
  • 8+ years in HR with focus on business partnership and tech-driven solutions.
  • 5+ years in performance management, employee relations, and org design.
  • 3+ years managing HRIS platforms; UKG preferred.
  • Proficiency in HRIS and ATS. We are on UKG and Greenhouse.
  • Experience with AI-powered HR solutions and system integrations.
  • AI Champion & Activator: Genuinely excited about the transformative potential of AI in HR—not just as an end user, but as an advocate who actively drives adoption and engagement across the HR function and the broader organization. This person leans into emerging tools, demystifies AI for their teams and stakeholders, and creates a culture where AI-enabled ways of working are embraced as a competitive advantage.
  • Empowerment-Oriented: Leads with an empowerment mindset—equipping managers, employees, and HR team members with the tools, technology, and confidence to work smarter. Actively seeks opportunities to scale human impact through intelligent automation and data-driven decision-making.
  • Curious & Experimentally Minded: Approaches HR with a test-and-learn orientation. Comfortable operating at the intersection of people and technology, and energized by exploring how AI can enhance talent decisions, workforce planning, and the employee experience.
  • Enthusiastic about aligning HR innovation with business goals and optimizing HR systems for operational scalability.
  • Creative, forward-thinking, adaptable, and results oriented.
  • Team player with strong project management and process improvement background.
  • Ability to foster relationships and build trust at all levels of the organization.
  • Confidence in driving results.
  • Bachelors in HR, Business, Data Analytics, or related field.

Nice To Haves

  • SPHR/PHR or relevant certifications a plus.
  • Experience in media, entertainment, tech, or high-growth environments a plus.

Responsibilities

  • Advise leadership on org design, team effectiveness, and workforce strategy.
  • Function as a strategic partner to leadership teams, empowering creative and operational excellence while supporting a culture that values informed risk-taking, celebrates curiosity, and champions the best ideas—no matter where they originate.
  • Partner with business units to align HR efforts with corporate objectives.
  • Partner with Finance to review compensation structures, annual budget, and pay equity to ensure alignment with business goals.
  • Lead performance management systems and engagement programs: Develop and drive performance systems that clarify expectations, reward exceptional contributions, and promote a culture of delivering exceptional results.
  • Foster culture and manage sensitive employee matters with discretion and integrity.
  • Leverage analytics and AI to identify workforce trends, predict turnover, and inform strategy.
  • Build dashboards and predictive models to guide decision-making.
  • Lead optimization and integration of HR tech platforms (UKG preferred).
  • Drive digital HR initiatives, from automation to user experience improvement.
  • Ensure data accuracy, security, and regulatory compliance.

Benefits

  • PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family.
  • Flexible Spending Accounts (Healthcare, Dependent Care & Commuter)
  • Employee Assistance Program
  • Life Insurance
  • Short- & Long-Term Disability
  • Paid Parental Leave
  • 401(k) Retirement Plan with an Employer match.
  • Company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials.
  • Flexible Vacation Policy.
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