Director, Health Systems Marketing

Alnylam Pharmaceuticals

6d•Hybrid

About The Position

The Director, Health Systems Marketing is responsible for developing marketing strategies for integrated health systems (IDNs / IPNs) and delivering marketing resources and programs to drive differentiated engagement with Care Delivery Executives (e.g., C/D-suite leaders across clinical, operational, and population health within health systems).

Requirements

Bachelor’s degree required in healthcare or business or related field
10-12+ years of biopharma commercial experience
3-5+ years in health systems / account-based marketing
Deep understanding of U.S. health system environments
Strong acumen in U.S. healthcare compliance guidelines, laws, and practices
Ability to set strategic vision, develop and rapidly action on robust plans
Thoughtful and agile identification and resolution of problems in a fast-paced, dynamic environment
Strategic thinking and structured problem solving
Ability to work collaboratively across expertise areas and functions
Proven ability to work under pressure, prioritizing work with the ability to consistently achieve measurable impact
Executive presence with strong communications and presentation skills
High proficiency in Microsoft Office (Excel, Word, and PowerPoint, etc.)

Nice To Haves

Advanced degree (MBA, MS or similar) preferred
Rare disease marketing experience is preferred
Track record of developing and implementing account-based marketing tactics and resources through open collaboration with cross-functional stakeholders

Responsibilities

Lead the development and refresh of Alnylam’s U.S. health systems marketing strategy in partnership with Strategic Accounts Leads, Market Access, Brand Marketing, and other cross-functional stakeholders, grounded in market research insights & quantitative landscape data & analytics
Lead segmentation & prioritization of IDN/IPNs and organized customers to help inform health systems marketing strategy and field execution
Design and execute health systems marketing campaigns, including tactics and contents such as value propositions and messages tailored to Care Delivery Executives to further education on Alnylam’s therapies and disease areas
Support planning and implementation of peer-to-peer programs, conferences, and other programs
Collaborate with legal, regulatory, and compliance to ensure compliant development and execution of marketing initiatives
Ensure effective agency management and resource allocation
Actively participate and support Alnylam’s enterprise (TTR and Rare) strategic initiatives as a subject matter experts on U.S. health systems strategy and marketing