Director, Head of High Value Senders Marketing

Remitly•Seattle, WA

3d•Hybrid

About The Position

At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we've tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their money, ensuring true peace of mind. Whether it's supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, we're not just here to move money— we're here to move our global customers forward. We're looking for builders, reimaginers, and global thinkers who want to work at the intersection of technology, trust, and transformation. If that's you and you're ready to do the most meaningful work of your career—we invite you to join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders. About the Role: As the Director, Head of HVS (High Value Sender) Marketing, you will own the end-to-end marketing strategy for Remitly's most strategic and complex customer segment. You will lead the transformation of how high-stakes global senders—those repatriating assets, paying international tuition, or closing on global property—perceive and utilize fintech services. Reporting to the GM of High Value Senders, you will operate as a "mini-business" lead, integrating strategies across brand, growth, and product to achieve product-market fit in this premium space. This is a high-autonomy, individual contributor role that requires expert-level influence to align cross-functional teams toward a unified "North Star" vision for financially mobile customers. This is a hybrid role requiring 3+ days working out of our Seattle, WA headquarters.

Requirements

12+ years of marketing experience, with a proven track record of leading high-impact projects for financially sophisticated or premium consumer segments.
Demonstrated ability to define the strategic direction for a significant business area that impacts overall company direction and industry standards.
Expert skills in bringing clarity to highly complex initiatives where the problem space or strategy may not yet be defined.
Proven ability to organize, prioritize, and execute multi-quarter plans independently with minimal executive oversight.
Advanced expertise in driving cross-functional architecture and marketing strategies without direct authority.
Fluency in leveraging data-driven insights and AI tools to inform strategy and measure success at scale.

Responsibilities

Define and Lead Strategy: Author the comprehensive segmentation, messaging architecture, and positioning that governs all brand and growth choices for the HVS segment.
Drive Executional Excellence: Own the channel mix and GTM strategy, moving beyond traditional ads to meet customers in high-trust environments like professional forums and community networks.
Influence Product Direction: Partner with Engineering and Product teams to ensure the marketing narrative is backed by product reality, pushing for features that meet the unique needs of premium senders.
Operate AI-Natively: Implement and evangelize the use of agentic toolchains and LLMs to accelerate research, analysis, and creative iteration across the marketing organization.
Build the Foundation: Establish planning rhythms and measurement frameworks, tracking high-impact KPIs such as LTV, share of wallet, and retention against traditional banking incumbents.
Champion Culture: Exemplify Remitly's Cultural Values, serving as a role model and mentor to marketers and peers across the organization.