Director, HCP NPP Promo, Long-Acting Treatment

Gilead Sciences•Foster City, CA

About The Position

The Director, HCP Non-Personal Promotion (NPP) Marketing will play a pivotal role in shaping how we bring this innovation to healthcare providers, shaping and executing innovative, digitally driven strategies to bring this transformative treatment to healthcare providers. The role involves developing and overseeing the execution of a comprehensive non-personal promotional strategy to support a new product launch in HIV treatment. The Director will partner with global and internal stakeholders to shape the execution of innovative omnichannel and content creation capabilities for non-personal business objectives, and provide subject matter expertise to guide the integration of novel technologies/capabilities that individualize customer strategy and promotional execution. This role also involves partnering with analytics and agency partners to continually evaluate NPP performance insights and optimize tactical execution, and developing key elements of the promotional brand strategy aligned to the brand campaign with a focus on campaign integration. The Director will drive execution through management and partnership with external agencies, internal cross-functional partners, and field sales, and implement product promotional communication strategy for HCP promotions ensuring alignment with the overall brand strategy. Gaining approval for marketing materials through internal review processes and working cross-functionally with various internal departments are also key aspects of this role. The Director will analyze complex brand opportunities, provide recommendations, and ensure all marketing activities comply with regulatory and legal requirements, while managing the non-personal promotion marketing budget and project timelines.

Requirements

Track record of successful pharmaceutical/biotech marketing, with launch experience preferred
Proven ability to leverage market insights from multiple data sources, including market research, advisory boards and field force input to uncover needs and develop opportunities
Experience with marketing strategy, sales and regulatory policies and practices
Ability to conceive, develop and implement multi-dimensional marketing and business plans
Proven ability in the execution of multiple/complex initiatives within the marketing mix which require tactful cross-functional execution
Strong verbal, written, and interpersonal communications skills and ability to efficiently and productively communicate to a variety of groups and audiences
Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials
Ability to successfully work with external agencies, including advertising, public relations and medical education vendors to develop programs and materials
Demonstrated ability to manage budgets, with an understanding of expense budget planning and tracking
Bachelor’s degree with at least 12 years of marketing experience, or Master’s degree or PhD with at least 10 years of marketing experience

Nice To Haves

An MBA with 10+ years of pharma/biotech marketing experience
Experience in product launch
Knowledge of pharmaceutical regulatory requirements impacting marketing materials
Prior experience with advertising, digital, or communications agencies is advantageous

Responsibilities

Develop the NPP omnichannel (POA) in partnership with HCP promotional team
Develop and oversee execution of a comprehensive non personal promotional strategy to support a new product launch in HIV treatment.
Partner with global and internal stakeholders to shape the execution of innovative omnichannel and content creation capabilities for non-personal business objectives
Provide subject matter expertise to guide and shape the short- and long-term integration of novel technologies/capabilities that individualize customer strategy and promotional execution
Partner with analytics and agency partners to continually evaluate NPP performance insights and optimize tactical execution
Develops and leads key elements of the promotional brand strategy aligned to the brand campaign with a focus on campaign integration
Drives execution through management and partnership with external agencies, internal cross-functional partners, and field sales.
Implement product promotional communication strategy for HCP promotions ensuring alignment with the overall brand strategy
Gains approval for marketing materials through internal review process through Promotional Review Committee (PRC)
Works cross-functionally with Digital Strategy & Operations, Marketing Analytics, Market Research, Legal, Regulatory, Medical and other key internal stakeholders
Analyzes complex brand opportunities and provides logical recommendations; leads any required action planning.
Ensures that all marketing activities are in compliance with regulatory and legal requirements.
Manages the non-personal promotion marketing budget and project timelines