Associate Director, HCP Promo, Long- Acting Treatment

Gilead Sciences•Foster City, CA

6d•$195,670 - $253,220•Onsite

About The Position

Gilead is seeking an Associate Director, HCP Promo, Long- Acting Treatment to champion the launch of our next groundbreaking HIV therapy – a long-acting treatment. In this role, you will report directly to the Senior Director, HCP Marketing and play a central part in developing and executing innovative marketing strategies to bring this transformative new treatment for people living with HIV.

Requirements

Proven experience developing and executing integrated HCP marketing campaigns
Proven ability in the execution of complex initiatives within the marketing mix which require tactful cross-functional execution
Demonstrated ability to lead complex, cross-functional initiatives
Deep understanding of pharmaceutical regulatory requirements and their impact on marketing
Strong analytical mindset with ability to translate insights into action
Strong verbal, written, and interpersonal communications skills and ability to communicate to a variety of groups and audiences efficiently and productively
Ability to successfully work with external agencies, including advertising, public relations, and medical education vendors to develop programs and materials
Demonstrated ability to manage budgets, with an understanding of expense budget planning and tracking
Bachelor’s degree with at least 10 years of marketing experience, or Master’s degree or PhD with at least 8 years of marketing experience
8+ years of pharmaceutical/biotech industry experience
A minimum of 4-6 years in product marketing or advertising focused HCPs
Bachelor’s degree in marketing or related fields required.
Demonstrated excellence in project management including planning, prioritization, execution, analytical assessment, and performance management
Experience working in launch environments and dynamic, fast-paced setting
Excellent interpersonal skills with ability to coordinate and lead strategic partners, key stakeholders, and internal teams for strong collaboration & teamwork
Excellent communications skills with an ability to effectively communicate both orally and written

Responsibilities

Support development of the HCP strategy, launch plan, and annual tactical plan
Drive execution of HCP campaigns and tactics aligned to brand strategy
Responsible for contributions towards campaign and tactic Launch Readiness Reviews, timing, coordination, and execution for HCP strategy
Co-lead development of HCP Personal Promotions call flow, objection handling, and materials collaborating closely with sales/sales leadership to ensure seamless execution
Defines campaign objectives, KPIs, and performance metrics and work collaboratively with cross-functional teams to develop data collection and reporting frameworks
Leverage market research, field insights, and data analytics to refine strategy and optimize campaigns
Partner closely with Sales, Medical, Legal, Regulatory, Market Access, Analytics, and other stakeholders to deliver aligned execution
Lead or contribute to high-visibility cross-functional initiatives
Manage AOR to ensure on-time and on-budget delivery of strategy and tactics; support management of agency relationship and budgets
Gains approval for marketing materials through internal review process including management reviews and Med-Legal-Reg.
Secures final production
Works well cross-functionally with Sales, Legal, Regulatory, Medical, Market Research, Sales Analytics and Managed Markets and other key internal stakeholders to identify synergies, solve key business problems and apply optimizations to the overall efforts
Leads or serves as a key project team member on cross-functional projects, often with high visibility to senior management within the organization