Director - HCM Sales

Asure SoftwareTown of Henrietta, NY
$115,000 - $125,000Hybrid

About The Position

Asure is seeking a Director of HCM Sales to oversee a team of Sales Executives. This role involves attracting, hiring, coaching, mentoring, and retaining high-performing Sales Executives focused on small business sales cycles, managing both net new and named accounts. The position drives revenue through new client acquisition and current client penetration, aiming to meet or exceed all sales targets and performance metrics. The Director will lead, inspire, manage, and mentor experienced sales executives to maximize their potential and foster a strong team dynamic. A culture of accountability and urgency will be built through transparent use of metrics and reporting. The role requires a deep understanding of Asure's product messaging, technology platform, partner ecosystem, and competitive landscape, while cultivating an environment of teamwork, openness, creativity, and continuous improvement. The Director will support sales executives in all aspects of the sales process, including presentations, proposals, contract negotiations, and closing deals. Accurate forecasting, planning product and competitive training sessions in partnership with the sales trainer, and building strong relationships with key business leaders are essential. The role also involves gathering market feedback from prospects and clients to inform the Product team and prioritizing needed functionality. Collaboration with the Professional Services team for seamless customer onboarding and driving new sales organization improvement programs are key responsibilities. The Director will also collaborate with other senior leaders on strategic plans and objectives.

Requirements

  • Previous success as a SaaS software sales leader.
  • Payroll and HCM experience preferred with a focus on small to mid-market targets.
  • 10 + years software or SaaS sales experience with a focus on consultative solutions selling.
  • 5 + years sales management experience in a rapidly growing and fast-paced environment.
  • Bachelors Degree preferred.
  • Keen understanding of the SaaS model.
  • Sales star and master negotiator.
  • Experience working cross functionally, bridging the gap and relationships with Marketing, Product Marketing, Finance, HR etc.
  • Driven Achiever – You thrive on challenges and have a proven history of successfully leading teams to crush quotas and objectives.
  • Proven ability to recruit, train and scale against aggressive growth targets.
  • Demonstrated ability to accurately forecast sales results using Salesforce.

Responsibilities

  • Drives revenue through new client acquisition, current client penetration, meeting or exceeding all sales targets and performance metrics.
  • Lead, inspire, manage, and mentor experienced sales executives to maximize their individual potential and professional growth as well as ability to function effectively as a team.
  • Build a culture of accountability and urgency by transparently leveraging metrics and reporting to drive the right behaviors.
  • Develop a deep understanding of our product messaging, technology platform, partner ecosystem, and competitive landscape.
  • Cultivate an environment of teamwork, openness, creativity, and continuous improvement.
  • Support and assist sales executives with all aspects of the sales process including client presentations, proposals, contract negotiations, and final close.
  • Develop and maintain accurate forecasts.
  • Identify topics and partner with sales trainer to plan product and competitive training sessions.
  • Build excellent working relationships with all key business leaders, colleagues, and broader team.
  • Listen carefully to prospects and clients to provide market feedback to the Product team and help prioritize functionality needed to drive sales opportunities.
  • Partner with Professional Services team to provide new customers a seamless on-boarding experience.
  • Creatively identify and help drive new programs to improve the sales organization.
  • Collaborate with other senior leaders to establish strategic plans and objectives.

Benefits

  • Medical, Dental, Vision, HSA, FSA- All effective on day 1!
  • Company paid Basic Life Insurance, A+D, Long-Term Disability, and Short-Term Disability
  • 401K Program with 3% safe harbor contribution
  • Employee Stock Purchase Program
  • Fitness Reimbursement Program
  • Self-Managed PTO
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