Director, Guest Services

Nascar•Daytona Beach, FL

1d•Onsite

About The Position

Daytona International Speedway is seeking an experienced Director, Guest Services to shape the guest experience at one of the most iconic venues in motorsports, lead the teams and operations that support hundreds of thousands of fans throughout the year, drive service excellence across race weekends and special events, create memorable experiences that strengthen fan loyalty, and advance NASCAR's commitment to world-class hospitality and guest engagement. Based in Daytona Beach, Florida, this role leads the strategy, leadership, and execution of guest-facing operations across Daytona International Speedway. Leading a large team of employees, event staff, and volunteers, the Director will collaborate across the organization to deliver safe, seamless, and welcoming experiences for fans while identifying new opportunities to enhance service, improve operational efficiency, and elevate the overall guest journey.

Requirements

Bachelor's degree in sport management, hospitality, event management, business, or a related field.
5+ years of leadership experience in event operations, hospitality, sports, live entertainment, or a similar guest-facing environment.
Proven success leading large teams in fast-paced, high-volume event settings.
Strong people leadership skills with experience coaching, developing, and motivating employees and volunteers.
Excellent communication, organizational, and problem-solving abilities.
Experience managing budgets, staffing plans, and operational resources.
Proficiency with Microsoft Office and workforce management systems; ABI MasterMind experience is preferred.
Ability to work flexible hours, including evenings, weekends, holidays, and major event days.
Ability to travel as business needs require, including support of NASCAR properties throughout Florida.

Nice To Haves

ABI MasterMind experience is preferred.

Responsibilities

Lead all Guest Services operations across admissions, guest information, campgrounds, infield access points, hospitality areas, tours, wardrobe, and event-support functions.
Recruit, develop, and lead a large event-based workforce, including managers, supervisors, seasonal staff, interns, and volunteers.
Create and deliver training, recognition, and engagement programs that promote exceptional service, workforce retention, and operational consistency.
Partner with Security, Ticketing, Operations, EMS, Event Experience, Marketing, Communications, Concessions, and other stakeholders to ensure a safe and seamless guest experience.
Oversee event staffing, scheduling, labor planning, payroll administration, and workforce-management processes.
Manage the Daytona G.I.V.E.S. volunteer program, building strong community partnerships while supporting marquee event operations.
Drive continuous improvement by identifying opportunities to enhance guest satisfaction, streamline operations, and implement industry best practices.
Support departmental budgeting, expense management, and resource planning while maintaining high service standards and operational efficiency.
Represent Daytona International Speedway within the local community and support NASCAR initiatives across Florida properties as needed.
Support military initiatives by flying commemorative United States flags on DIS property and returning each flag to its sender with a certificate of authenticity and photographs.