Director, GTM Technology

LiveRamp•San Francisco, CA
•$172,000 - $261,500

About The Position

LiveRamp is seeking a Director, GTM Technology to define and execute the strategy, architecture, and multi-year roadmap for its go-to-market technology ecosystem. The ecosystem spans marketing, sales, Quote-to-Cash, contracting, customer success, data, and AI. The role provides technical leadership for Salesforce and related platforms, including Salesforce CPQ and Revenue Cloud Advanced, and ensures that integrations, systems of record, data ownership, and governance are scalable and aligned with business outcomes. The Director will work across Sales, Marketing, Revenue Operations, Deal Desk, Finance, Legal, Customer Success, Product, Data, Security, and Engineering to turn complex business needs into prioritized technology solutions. The role is accountable for technical standards and practices, production support, incident response, monitoring, data quality, release quality, and platform reliability. It will also identify opportunities for AI and intelligent automation across GTM workflows, with appropriate governance and access controls. The role leads and develops technical teams and manages implementation partners, consultants, and vendors while maintaining internal technical ownership. The team supports the customer and revenue lifecycle, from lead generation and pipeline creation through sales execution, quoting, contracting, onboarding, renewals, and expansion. Over the first 6, 12, and 18 months, the team is expected to establish clear ownership and operating rhythms, improve platform and integration reliability, reduce recurring production issues and manual support effort, and deliver a roadmap that advances LiveRamp’s GTM strategy.

Requirements

  • 12 or more years of experience in enterprise applications, GTM systems, CRM, or related technology roles.
  • At least 7 years of deep Salesforce experience, including hands-on development, solution design, and architecture responsibilities.
  • At least 5 years of experience leading technical teams that include developers, administrators, architects, or technical leads.
  • Experience leading complex enterprise GTM technology initiatives and major Quote-to-Cash, Salesforce, or CRM initiatives.
  • Experience managing business-critical production applications and enterprise support operations.
  • Hands-on expertise with Salesforce Apex, Lightning Web Components, SOQL, Flow, APIs, automation, security, and data architecture.
  • Deep expertise in Salesforce CPQ and/or Revenue Cloud Advanced.
  • Experience designing or supporting complex pricing, subscription, consumption-based, usage-based, amendment, renewal, approval, quoting, and contracting processes.
  • Understanding of modern GTM architecture and the roles of marketing automation, sales engagement, conversation intelligence, CLM, customer success, ERP and finance systems, enterprise data platforms, middleware, and AI technologies.
  • Ability to directly review and challenge architecture and technical designs rather than relying exclusively on architects or implementation partners.
  • Understanding of the end-to-end customer and revenue lifecycle, from lead through opportunity, quote, contract, customer, renewal, and expansion.
  • Demonstrated experience building, mentoring, and leading high-performing technical teams.
  • Ability to work across executive strategy, architecture, delivery, and hands-on technical problem solving.
  • Strong incident-management and problem-solving skills, including experience with complex cross-system production issues.
  • Ability to influence and align teams without relying solely on direct reporting relationships.
  • Experience managing vendors and implementation partners.
  • Clear communication with technical and executive stakeholders about architecture decisions, trade-offs, risks, dependencies, investments, and progress.
  • Ability to operate effectively in a fast-paced and evolving environment.

Nice To Haves

  • Salesforce Platform Developer I and/or Platform Developer II certification.
  • Salesforce Application Architect, System Architect, or CTA-track certification.
  • Salesforce CPQ and/or Revenue Cloud certification.
  • Experience with Marketo, Outreach, Gong, Ironclad, enterprise integration technologies, middleware, and data platforms.
  • Experience designing GTM architectures spanning Marketing, Sales, Quote-to-Cash, Contracting, Customer Success, Finance, and Data.
  • Experience implementing AI capabilities across enterprise GTM workflows.

Responsibilities

  • Define and execute the strategy, architecture, and multi-year roadmap for LiveRamp’s GTM technology ecosystem.
  • Establish scalable integration patterns, systems of record, data ownership, and governance across Salesforce, marketing and sales tools, CLM, ERP and finance systems, customer success platforms, middleware, and enterprise data platforms.
  • Provide hands-on technical leadership for Salesforce, including architecture reviews and guidance on Apex, Lightning Web Components, Flow, SOQL, APIs, security, automation, and data architecture.
  • Lead the architecture and evolution of Salesforce CPQ and Revenue Cloud Advanced for subscriptions, usage- and token-based pricing, ramp deals, multi-year agreements, amendments, renewals, contracted pricing, approvals, quoting, contracting, assets, and revenue processes.
  • Review and challenge technical designs, integrations, automation, code, and implementation-partner recommendations to ensure solutions are scalable, secure, supportable, and aligned with business outcomes.
  • Partner with cross-functional teams to translate complex business requirements into prioritized technology solutions.
  • Establish a production-support operating model covering incident management, triage, prioritization, escalation paths, SLAs, ownership, runbooks, and knowledge management.
  • Lead responses to high-severity incidents and ensure root-cause analyses result in corrective and preventive actions.
  • Implement proactive monitoring and alerting for critical integrations, automations, batch processes, data flows, and business workflows.
  • Define and report operational metrics, including incident volume and severity, response and resolution times, recurring incidents, system availability, and support backlog.
  • Drive integration observability, reconciliation, data quality, and reductions in unnecessary duplication across GTM platforms.
  • Identify opportunities to apply AI and intelligent automation to marketing, selling, quoting, contracting, renewals, customer intelligence, engineering productivity, testing, documentation, and production support.
  • Partner with Security, Data, and Architecture teams to establish AI governance, access controls, and data-use standards.
  • Establish engineering standards for development, automated testing, CI/CD, release management, monitoring, environment strategy, security, compliance, and data governance.
  • Build reusable technical frameworks and patterns that improve delivery velocity, release quality, platform stability, and production reliability.
  • Lead, develop, and mentor Salesforce engineers, developers, administrators, architects, and technical leads, creating clear accountability for roadmap delivery and production support.
  • Manage implementation partners, consultants, and technology vendors while maintaining strong internal technical ownership.
  • Establish success measures for seller productivity, deal velocity, automation, platform adoption, data quality, reliability, operational efficiency, incident reduction, and support-volume reduction.
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