Director, GTM Product Management (CX)
About The Position
The Director, Business Product Management (GTM) is a strategic leadership role that will lead the strategy, development, and lifecycle management of AI-enabled Customer Experience (CX) and Go-To-Market (GTM) offerings. This role is responsible for translating market demand, client needs, and emerging AI capabilities into differentiated, scalable solutions that drive revenue growth, client outcomes, and competitive advantage. The position blends product strategy, market activation, and client-centric solutioning, ensuring offerings are commercially viable, technologically forward, and aligned to evolving CX transformation priorities.
Requirements
- 10+ years of experience in transformation, Go-To-Market (GTM) strategy, sales enablement, or operations within enterprise environments
- Proven success leading cross-functional transformation initiatives that drive revenue growth and measurable business impact
- Demonstrated ability to build, scale, and optimize GTM strategies, including sales effectiveness, solution positioning, and client engagement
- Strong expertise in AI-enabled CX solutions, including automation, analytics, and digital customer engagement
- Experience developing and commercializing client-centric offerings in CX, BPO, shared services, or transaction-processing environments
- Deep understanding of market trends, competitive positioning, and customer needs within CX and digital transformation
- Strong executive communication and stakeholder influence skills across sales, product, technology, and delivery teams
- Bachelor’s degree required
Nice To Haves
- advanced degree preferred
Responsibilities
- Lead a portfolio of transformation initiatives aligned to go-to-market (GTM) strategy, with a focus on driving revenue growth, improving sales effectiveness, and enhancing client engagement
- Translate market trends, competitive intelligence, and client insights into actionable programs that strengthen positioning, increase win rates, and support pipeline expansion
- Partner with senior leadership to define and execute a GTM roadmap, including prioritization of markets, solutions, investments, and commercial strategies
- Develop and enable sales and market-facing teams with differentiated messaging, value propositions, and solution narratives aligned to evolving client demands in CX
- Identify and integrate AI-driven capabilities and digital innovations into GTM strategies to enhance solution differentiation, scalability, and client outcomes
- Drive alignment between product, delivery, and sales organizations to ensure offerings are market-relevant, competitive, and positioned for growth
- Manage strategic vendor and ecosystem partnerships to enhance solution breadth, accelerate innovation, and support scalable GTM execution
- Establish and track KPIs tied to revenue growth, pipeline generation, win rates, client satisfaction, and GTM performance outcomes; leverage insights to continuously refine strategy
- Influence senior stakeholders and lead cross-functional teams to align priorities, accelerate execution, and deliver measurable growth and market impact
Benefits
- Health and Welfare Benefits
- Retirement Savings
- Employee Discounts
- Career Growth Opportunities
- Training
- Great Work Environment
- health insurance coverage
- voluntary dental and vision programs
- life and disability insurance
- a retirement savings plan
- paid holidays
- paid time off (PTO) or vacation and/or sick time
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What This Job Offers
Job Type
Full-time
Career Level
Director
