Director, GTM Marketing - Measurement
About The Position
Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today’s top brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x. Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients. Source: Wordstream US Google Display Benchmarks for Mobile Media We are seeking a Director, GTM Marketing to lead and own the end-to-end go-to-market strategy and execution for our Measurement business. This is a business-critical leadership role with full accountability for marketing’s contribution to Measurement revenue growth. The Director, GTM Marketing will partner directly with the GM of Measurement and Sales leadership to drive positioning, commercialization, pipeline generation, enablement, and narrative leadership. This leader is responsible for ensuring marketing is not reactive support, but a growth engine aligned to business outcomes.
Requirements
- 12+ years of experience in GTM leadership, Product Marketing, or business-line marketing
- Proven track record owning marketing for a revenue-generating business or division
- Experience partnering directly with GMs and Sales leaders
- Strong background in measurement, ad tech, martech, SaaS, or data-driven B2B environments
- Demonstrated success driving pipeline growth and commercialization impact
- Experience operating in a matrixed organization
- Strong executive presence and cross-functional leadership skills
- Business-first mindset with marketing expertise
- Highly accountable and outcome-oriented
- Decisive and comfortable operating with speed
- Strong collaborator who can align diverse stakeholders
- Data-driven with a bias toward action
Responsibilities
- Own the End-to-End GTM Marketing Strategy for Measurement
- Develop and lead the comprehensive GTM strategy aligned to Measurement revenue goals
- Translate business objectives into clear quarterly marketing priorities and execution plans
- Own positioning, packaging, differentiation, and commercialization strategy
- Drive disciplined launch execution across pre-launch, launch, and in-market phases
- Ensure all marketing investments ladder directly to business impact
- Partner Deeply with the GM and Sales Leadership
- Serve as strategic marketing partner to the GM of Measurement
- Align on growth targets, market priorities, and competitive strategy
- Collaborate with Sales leadership to align marketing support to pipeline needs
- Identify gaps in seller readiness, positioning, or proof and proactively address them
- Participate in key business reviews and revenue discussions
- Lead Product Marketing and Commercialization
- Oversee Product Marketing for Measurement and ensure clarity of narrative and value proposition
- Ensure every launch includes defined readiness checkpoints, training, and adoption plans
- Drive message consistency across sales materials, content, PR, and demand programs
- Strengthen competitive positioning and objection handling across the field
- Orchestrate Cross-Functional Marketing Execution
- Align and prioritize shared marketing resources in support of Measurement growth, including: Brand & Communications Content & Partner Marketing Sales Marketing Demand Generation Digital Marketing Sales Enablement Marketing Operations
- Ensure Measurement priorities are clearly translated into actionable programs
- Drive alignment across hub-and-spoke teams in a matrix organization
- Drive Pipeline and Performance Accountability
- Own marketing pipeline contribution targets for Measurement
- Define and track KPIs tied to awareness, engagement, pipeline, and revenue influence
- Review performance regularly with the GM and Sales leadership
- Adjust strategy and allocation based on performance insights
- Elevate Market Position and Thought Leadership
- Define the strategic narrative for Measurement in partnership with Brand & Communications
- Shape research, insights, and content priorities to support key story pillars
- Ensure PR and thought leadership efforts reinforce business differentiation
- Identify opportunities to influence category conversations
Benefits
- Competitive salary, stock options, flexible vacation
- Medical, dental and Flexible Spending Account (FSA)
- Company Matched 401(k)
- Unlimited PTO (within reason)
- Talented co-workers and management
- Agile Development Program (For continued learning/professional development)
- Paid Parental Leave
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
