Director, GTM Executive Communications

Workday•Pleasanton, CA

1d•Hybrid

About The Position

Workday's Executive Communications team are the storytellers and strategic advisors behind some of the most important narratives in enterprise technology. We partner closely with senior leaders to shape clear, compelling stories that connect strategy, innovation, and culture—and help executives show up with clarity, authenticity, and purpose. Our work spans the full spectrum of communications—from major company moments and leadership events to customer engagements and industry thought leadership. We don't just participate in the conversation about the future of work and AI. We help shape it. This is a role for someone who thrives at the intersection of business strategy and storytelling—who can walk into a room with a C-level executive, earn their trust fast, and help translate big commercial ideas into messages that move people. As Sr. Principal, Executive Communications, you'll serve as the strategic communications partner to Workday's President & Chief Commercial Officer (Rob Enslin) and SVP of Commercial Strategy & Acceleration (Kelly Ducourty)—two executives at the center of Workday's global go-to-market strategy and commercial growth. You'll build and drive their integrated communications platforms, shape their voices across internal and external channels, and help them show up with impact at every major moment—from global keynotes and company meetings to customer events, analyst briefings, and industry forums. The right candidate will serve as a trusted advisor to Rob, Kelly and their teams—translating business strategy into clear, compelling narratives that resonate with employees, customers, partners, media, analysts, and industry audiences. This role reports to Workday's Senior Director of Executive Communications and partners very closely with the internal communications team for Global Customer Operations. There will also be essential collaboration with many other parts of the marketing organization including PR, AR, IR, thought leadership, social media, field marketing, and customer advocacy teams. If you're energized by high-stakes communications, love the craft of writing, and want to work closely with leaders who are driving some of the most important growth conversations in enterprise software, this role was built for you. This is a senior individual contributor role that requires someone who leads through influence and expertise—comfortable operating without a team beneath them, and skilled at driving outcomes through relationships, work ethic, and exceptional execution.

Requirements

At least 15 years of experience in corporate communications, executive communications, or a related role within a technology company
Demonstrated experience supporting senior sales executives on communications strategy and messaging—both externally to the market and internally to a large organization
Proven experience developing executive presentations, keynotes, and speaking engagements
Strong understanding of enterprise SaaS companies and go-to-market organizations, including global sales, partner ecosystems, and customer success functions
Exceptional writing and storytelling skills, with the ability to translate complex ideas into clear, engaging narratives
Sophisticated, hands-on understanding of how, where, and why to use AI—with proven experience applying a range of tools to accelerate executive communications work and raise the quality of output

Nice To Haves

Sound knowledge of AI's growing presence in the enterprise, including how AI will impact the future of SaaS and work itself
Experience supporting revenue or go-to-market leadership within a SaaS or enterprise technology company
Proven ability to build trusted relationships with senior leaders and their teams
Strong judgment, executive presence, and high EQ
Demonstrated ability to manage competing priorities, ambiguous briefs, and tight timelines in a fast-paced executive environment
Experience collaborating across communications, marketing, and executive leadership teams
Innovative mindset with a focus on improving how organizations communicate with and engage audiences

Responsibilities

Serve as a trusted, strategic communications advisor to Workday's President & Chief Commercial Officer and SVP of Commercial Strategy & Acceleration
Develop and drive integrated executive communications plans that span internal and external channels—built collaboratively with key business stakeholders, tied to measurable outcomes, and continuously tracked and refined to ensure they effectively deliver on Workday's go-to-market strategy and messaging priorities
Translate commercial strategy, organizational priorities, and market narratives into clear, compelling messaging for internal and external audiences
Help simplify complex business topics—including strategy, organizational changes, and go-to-market priorities—into messaging that is clear, relevant, and actionable for different audiences
Write and develop a wide range of executive communications, including presentations, keynote content, speaking remarks, thought leadership, and leadership messaging across channels
Support major executive moments—including keynotes, company meetings, town halls, customer events, industry speaking opportunities, and executive conversations such as fireside chats and panel discussions
Own the LinkedIn strategy and content program for Workday's President & Chief Commercial Officer—developing a consistent cadence of timely, high-impact posts that reflect his voice, amplify key business moments, and extend Workday's market narrative, in close partnership with Workday's social team
Partner closely with executive leadership teams, chiefs of staff, and other key stakeholders to prepare leaders for high-impact communications moments
Collaborate closely with Employee Communications, PR and AR, Marketing, Product Marketing, and Events teams to ensure alignment across Workday's narrative