Director GTM Engineering

Airwallex•San Francisco, CA

About The Position

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,000 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us. We're hiring a Director of GTM Engineering leader to own and transform the technology backbone of our go-to-market engine. This role sits at the intersection of our Data & AI, Revenue, and Growth teams. Your mandate: evolve our stack from high-performing to best-in-class — more automated, easier to monitor, and tightly connected to our Data & AI platform.

Requirements

GTM systems engineering leader. 15+ years in software or data engineering with experience owning or building GTM, revenue, or marketing systems for high-growth B2B SaaS, fintech, or similar environments.
Hands-on architect who ships. Comfortable with APIs, data models, workflow engines, and code. You can design systems, run reviews, and still contribute production-quality work.
Salesforce and marketing automation expert. You've built or significantly improved lead routing, attribution, lifecycle funnels, and data enrichment in Salesforce, and integrated Marketo (or equivalent) with CRM and downstream data systems.
Data- and experimentation-native. You partner well with Data teams on metrics, attribution, and experimentation, designing GTM tooling around feedback loops and continuous learning.
Cross-functional leader. You translate executive-level goals into clear roadmaps and milestones, earning trust with senior leaders, Revenue Operations, and individual contributors across Engineering, Marketing, and Sales.
10+ years in software and/or data engineering, including 5+ years owning or building GTM, revenue, or marketing systems.
Proven technical ownership across Salesforce, marketing automation (Marketo or similar), and data/analytics platforms.
Strong system design skills and hands-on experience with APIs, data pipelines, and workflow engines.
Demonstrated ability to lead small, high-impact engineering teams and deliver complex GTM system improvements.
Excellent communication and stakeholder management with senior business and technical partners.

Nice To Haves

Experience in fintech, payments, or financial infrastructure — ideally with regulatory and data-localization exposure.
Prior work with AI/ML-driven GTM (e.g., AI agents for analytics, lead scoring, or workflow automation).
Experience standing up a new function or team (e.g., Revenue Systems Engineering, Marketing Tech Engineering) from an early stage.
Background in high-growth, experimentation-driven environments with tight feedback loops between Product, Data, and GTM.

Responsibilities

Own the GTM architecture end-to-end
Take technical ownership of Salesforce (revenue and CRM), Marketo, and connected tools including Demandbase, data enrichment, the data warehouse, analytics, and sales engagement platforms.
Define and maintain a clear target architecture for how ads, web, marketing technology, CRM, data, and AI systems work together.
Streamline how signals and events flow from ad platforms through Marketo and Salesforce into reporting — standardizing integrations and patterns along the way.
Design the foundations for AI-powered growth: reliable event streams, data contracts, and APIs that support AI agents and analytics.
Hire and lead a small, high-caliber engineering pod focused on revenue and marketing systems.
Own a roadmap that balances quick wins (smoother automation, cleaner lead flows, clearer attribution) with longer-term platform investments.
Work with Growth Product, Growth Marketing, Revenue Systems, and regional Revenue Operations to turn GTM strategies into scalable systems and data flows.
Improve lead routing, experimentation frameworks, ideal customer profiling, and lifecycle management across the funnel.
Set standards for data governance, tracking, attribution, retention, and privacy/deletion workflows across tools.
Implement monitoring, alerting, and QA so the health of GTM systems is transparent and issues surface early.
Shift from one-off campaign builds to reusable templates, components, and integration patterns.