Director, Growth

Fusion92Chicago, IL
$145,000 - $165,000Hybrid

About The Position

Fusion92 is building the future of marketing through an unparalleled, data-driven approach to solving our clients' toughest problems. We call ourselves a Marketing Transformation Partner for clients, as through a culture of curiosity, fearlessness, teamwork and leadership, we turn our expertise toward creating new paths forward where our services and technology together unlock unprecedented growth. We’re an independent, national enterprise based in Chicago with hubs in Detroit, Austin and Denver. Fusion92 is committed to a diverse, equitable, inclusive workplace that drives a positive impact in our global community. We are experts across every field and discipline in marketing. Fusion92 is for those who are obsessed with curiosity and innovation. We unite data scientists, media buyers, copywriters, technologists, developers, consultants, coders, UX/UI specialists, designers, strategists, producers, operations pros and more to deliver real results and to give answers to the unanswerable. We launch products, we have patented innovations, we create award-winning ideas — we transform businesses. We are dreamers and doers, and we are ready for you to join us. Our difference is our people. That's where you come in. If you're curious and looking for a remote-flexible, integrated team where you can fearlessly collaborate and deliver best-in-class work, join us!

Requirements

  • In-depth knowledge of growth strategies and best practices, including customer acquisition, retention, and expansion.
  • 10+ years prior success in business development/sales within an agency environment.
  • Understanding of digital marketing, sales automation, and CRM technologies.
  • Familiarity with emerging trends and innovations in the growth space, such as AI, machine learning, and predictive analytics.
  • Knowledge of market research, competitive analysis, and customer segmentation techniques.
  • Understanding of the customer journey and experience design principles.
  • Awareness of industry-specific regulations and standards related to growth initiatives.
  • Understanding of the competitive landscape and market dynamics within various industries.
  • Knowledge of financial management principles, including budgeting, forecasting, and financial reporting.
  • Strong leadership and team management skills, with the ability to inspire and motivate cross-functional teams.
  • Excellent strategic thinking and problem-solving skills, with the ability to identify and capitalize on growth opportunities.
  • Deep understanding of sales, marketing, and customer acquisition strategies.
  • Strong analytical skills, with the ability to interpret data and make data-driven decisions.
  • Excellent communication and interpersonal skills, with the ability to influence and negotiate at the executive level.
  • Proficiency in growth hacking tools and techniques, including A/B testing, conversion rate optimization, and funnel analysis.
  • Strong project management skills, with the ability to manage multiple initiatives and priorities in a fast-paced environment.
  • Experience with budgeting, forecasting, and financial management related to growth initiatives.
  • Collaborative mindset, with the ability to work effectively with cross-functional teams.

Responsibilities

  • Develop and execute comprehensive growth strategies to increase revenue, market share, and customer base.
  • Identify and assess new business opportunities, markets, and partnerships to drive growth.
  • Work with cross-functional teams to implement growth initiatives, including marketing, sales, product development, and customer success.
  • Analyze market trends, customer data, and competitive landscape to inform growth strategies and decision-making.
  • Optimize the sales funnel and customer acquisition processes to improve conversion rates and customer lifetime value.
  • Provide insight and report on the performance of growth strategies, providing recommendations for improvement.
  • Work closely with the EVP, Business Development to ensure alignment between growth strategies and overall business objectives.
  • Collaborate on the development and execution of go-to-market strategies for new products and services.
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