Director, Growth
About The Position
At Saje Natural Wellness, we're nature's original farmacy, blending the superpower of plants so you can remedy real life, naturally. And like nature, we're continually growing! As we continue to build our team, we're seeking talented people to join us: in our stores, support offices, and distribution centres. We are a purpose-driven, people-first organization where collaboration, innovation and entrepreneurial mindsets thrive. We look for individuals who have drive and warmth, agility and passion, and keep customer experience at the centre of everything they do. At Saje, you’ll connect with a dynamic community and make a positive impact. Join our team and grow your career, alongside the most talented, hard working, and kind-hearted people out there. The impact you'll make: Reporting to the VP, Growth, we are seeking a data-driven Director of Growth to drive our acquisition, retention, loyalty, and lifecycle growth strategy across digital and retail channels. This role will own the full customer growth journey, with a strong emphasis on retention, loyalty, personalization, and long-term customer value while continuing to drive efficient new customer acquisition and omnichannel revenue growth. The ideal candidate understands that sustainable growth is built not only through acquisition, but through creating meaningful, high-retention customer relationships across ecommerce, CRM, retail, and brand experiences. This leader will develop scalable lifecycle programs, loyalty initiatives, personalized customer journeys, and performance marketing strategies that increase engagement, repeat purchase behavior, and customer lifetime value. This role partners closely with Ecommerce, Retail, Brand, Creative, Product, Analytics, and CX teams to build a connected omnichannel growth engine that drives both immediate performance and long-term business growth. All Saje Team Members are responsible for contributing to Saje’s culture and maintaining a positive environment for themselves and their peers.
Requirements
- 7–10+ years of experience in growth marketing, lifecycle marketing, CRM, loyalty, or omnichannel customer growth roles.
- Proven track record driving retention, repeat purchase behavior, loyalty engagement, and customer lifetime value growth for DTC and wholesale businesses.
- Deep expertise in lifecycle marketing, customer segmentation, personalization, loyalty programs, and marketing automation.
- Strong understanding of paid acquisition, performance marketing, and full-funnel growth strategy.
- Experience scaling omnichannel consumer, retail, ecommerce, or subscription businesses.
- Strong analytical capabilities, including cohort analysis, attribution, retention modeling, and experimentation frameworks.
- Experience with Klaviyo, Shopify, GA4, PowerBi, Meta Ads, Google Ads,
- Strong leadership and cross-functional collaboration skills.
- Ability to balance strategic thinking with hands-on execution and operational rigor.
Nice To Haves
- We encourage you to apply even if you don't have all of the listed qualifications. We offer a thorough onboarding experience to set you up for success, learning and development support, and help you to integrate seamlessly.
Responsibilities
- Direct the customer retention and lifecycle marketing strategy across email, SMS, loyalty, and reactivation.
- Design and optimize personalized customer journeys and automated flows based on customer behavior, engagement, purchase history, and lifecycle stage.
- Lead loyalty and membership strategy, including program structure, customer segmentation, rewards, retention campaigns, and engagement initiatives.
- Develop strategies to increase repeat purchase rate, purchase frequency, customer engagement, and overall customer lifetime value (LTV).
- Build win-back and churn-reduction programs that improve long-term customer retention.
- Partner with Customer Experience and Retail teams to ensure a seamless post-purchase and omnichannel customer experience.
- Create retention-focused testing roadmaps across offers, messaging, timing, personalization, and channel mix.
- Oversee omnichannel paid acquisition strategy across Meta, Google, YouTube, affiliates, performance influencer, retail media, and emerging channels.
- Balance efficient customer acquisition with long-term customer quality and profitability.
- Optimize CAC, ROAS, MER, contribution margin, and LTV:CAC performance metrics.
- Partner with Creative teams to continuously improve performance content, messaging, and conversion-driving creative.
- Develop audience, segmentation, and remarketing strategies that improve acquisition and retention outcomes together.
- Lead integrated growth strategies across ecommerce, retail stores, and other customer touchpoints.
- Partner with Retail leadership to drive store traffic, omnichannel engagement, and connected customer experiences.
- Build strategies that connect digital customer data with in-store behavior to improve personalization and retention.
- Identify opportunities to improve customer acquisition and loyalty through retail experiences, local marketing, and omnichannel campaigns.
- Own growth forecasting, reporting, KPI management, and customer cohort analysis.
- Establish testing and experimentation frameworks across acquisition, retention, and conversion funnels.
- Analyze customer behavior and lifecycle performance to uncover growth opportunities and retention risks.
- Partner with Data teams to improve customer segmentation, attribution, CRM infrastructure, and personalization capabilities.
- Develop scalable systems and processes that support long-term growth and operational excellence.
- Lead and mentor a high-performing growth and lifecycle marketing team.
- Foster a culture of experimentation, accountability, customer-centric thinking, and continuous optimization.
- Collaborate cross-functionally with Brand, Ecommerce, Product, Retail, Analytics, and Creative teams to align growth initiatives with broader business objectives.
Benefits
- Annual bonus program
- A hybrid way of working
- Flexible work hours based on business needs
- Wellness days to ensure you're taking care of your mental and physical health
- Health benefits - comprehensive health, vision and dental packages
- Paid sick days
- Generous product discount
- Full onboarding plan and onboarding buddy to help you settle in
- Employee Assistance Program - 24/7 support, resources, and information available to you and your family
- GRSP programs
- Paid time off to ensure you're resting & recharging
- Product training to help you learn about the benefits and efficacy of our 100% natural products to support your own wellness journey
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
