Director, Growth

AppLovin • Palo Alto, CA

1d • Onsite

About The Position

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. Gist is a social media platform built for curious people who want real substance in their feed: practical, thoughtful content on the things that actually shape real life. Backed by AppLovin, Gist is building a new kind of lifestyle platform with the infrastructure and scale to win. We're looking for a Director / Senior Director of Growth to own the strategy and execution of paid growth for Gist's consumer app. This is a foundational role. You'll build and lead the UA function from the ground up, shaping channel strategy, creative direction, and the measurement infrastructure that powers it all. You'll partner cross-functionally with product, data, and creative to drive scalable, efficient growth at pace. This is a hands-on role: we want a builder who's close to the work, not removed from it.

Requirements

• 8+ years in performance/user acquisition marketing, with meaningful time in consumer mobile apps
• Track record of owning a meaningful UA budget; comfortable being hands-on and in the tools, not just directing
• Proven track record scaling a B2C app from growth stage to broad adoption
• Deep expertise in app install channels (Apple Search Ads, Google UAC, Meta, TikTok) and how each fits into a blended acquisition strategy
• Strong command of mobile measurement: MMPs (Adjust, AppsFlyer, Kochava), SKAN/ATT, incrementality, and probabilistic attribution in a post-iOS 14 environment
• Creative intuition: you understand what makes content stop the scroll and can brief/evaluate creative effectively
• Analytical rigor: comfortable owning dashboards, modeling scenarios, and presenting to leadership
• Experience building and managing small-to-mid UA teams
• App-install experience is what matters most: consumer finance, utility, marketplace, or gaming apps all translate well.

Nice To Haves

• Lifestyle, social, or content app experience is a plus but not required
• Familiarity with AppLovin's ecosystem (MAX, AXON) is a plus but not required

Responsibilities

• Own end-to-end paid UA across app install channels (Apple Search Ads, Google UAC/App Campaigns, Meta, TikTok, Snap, YouTube), programmatic, and emerging channels
• Define channel mix, budget allocation, and bidding strategies to hit CPI, CAC, and LTV targets, with a strong command of app store-native install dynamics
• Build a roadmap for scaling spend efficiently from early-stage to mass-market growth
• Own performance creative end-to-end, building toward an in-house creative team (an agency covers it today), and iterate on performance-driven ad creative across formats
• Lead creative testing frameworks that are hypothesis-driven, high-velocity, and data-backed
• Identify winning hooks, formats, and narratives that resonate with Gist's lifestyle audience
• Build and own the attribution and measurement stack (MMP oversight, SKAN/ATT framework, incrementality testing, MMM), with a clear point of view on app install measurement post-iOS 14
• Define KPIs and reporting cadences to surface actionable insights to leadership
• Partner with data science to develop LTV models and cohort-level optimization frameworks
• Hire and develop a small but high-performing UA team as the function scales
• Build agency and vendor relationships; know when to keep in-house vs. outsource
• Operate with speed. This is a startup environment inside a scaled tech company
• Player-coach: as comfortable in the campaign manager and the spreadsheet as setting the strategy

Benefits

• Competitive total compensation package with a pay for performance rewards approach
• Equity eligible
• Medical, Dental, Vision, Life, Disability
• 401(k) Retirement Plan
• Unlimited Discretionary Time Off
• 10 paid holidays per year
• 80 hours per year Paid Sick Leave

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed