Director, Growth

AppLovin•Palo Alto, CA

9h•$221,000 - $362,000•Onsite

About The Position

We're looking for a Director / Senior Director of Growth to own the strategy and execution of paid growth for Gist's consumer app. This is a foundational role. You'll build and lead the UA function from the ground up, shaping channel strategy, creative direction, and the measurement infrastructure that powers it all. You'll partner cross-functionally with product, data, and creative to drive scalable, efficient growth at pace. This is a hands-on role: we want a builder who's close to the work, not removed from it. Gist is AppLovin's foray into owned consumer media. It's a lifestyle platform built on the same performance infrastructure that powers the world's top mobile advertisers. For a UA leader, that means access to proprietary data, tooling, and distribution advantages that no standalone startup can offer.

Requirements

8+ years in performance/user acquisition marketing, with meaningful time in consumer mobile apps
Track record of owning a meaningful UA budget; comfortable being hands-on and in the tools, not just directing
Proven track record scaling a B2C app from growth stage to broad adoption
Deep expertise in app install channels (Apple Search Ads, Google UAC, Meta, TikTok) and how each fits into a blended acquisition strategy
Strong command of mobile measurement: MMPs (Adjust, AppsFlyer, Kochava), SKAN/ATT, incrementality, and probabilistic attribution in a post-iOS 14 environment
Creative intuition: you understand what makes content stop the scroll and can brief/evaluate creative effectively
Analytical rigor: comfortable owning dashboards, modeling scenarios, and presenting to leadership
Experience building and managing small-to-mid UA teams
App-install experience is what matters most: consumer finance, utility, marketplace, or gaming apps all translate well. Lifestyle, social, or content app experience is a plus but not required

Nice To Haves

Familiarity with AppLovin's ecosystem (MAX, AXON) is a plus but not required

Responsibilities

Own end-to-end paid UA across app install channels (Apple Search Ads, Google UAC/App Campaigns, Meta, TikTok, Snap, YouTube), programmatic, and emerging channels
Define channel mix, budget allocation, and bidding strategies to hit CPI, CAC, and LTV targets, with a strong command of app store-native install dynamics
Build a roadmap for scaling spend efficiently from early-stage to mass-market growth
Own performance creative end-to-end, building toward an in-house creative team (an agency covers it today), and iterate on performance-driven ad creative across formats
Lead creative testing frameworks that are hypothesis-driven, high-velocity, and data-backed
Identify winning hooks, formats, and narratives that resonate with Gist's lifestyle audience
Build and own the attribution and measurement stack (MMP oversight, SKAN/ATT framework, incrementality testing, MMM), with a clear point of view on app install measurement post-iOS 14
Define KPIs and reporting cadences to surface actionable insights to leadership
Partner with data science to develop LTV models and cohort-level optimization frameworks
Hire and develop a small but high-performing UA team as the function scales
Build agency and vendor relationships; know when to keep in-house vs. outsource
Operate with speed. This is a startup environment inside a scaled tech company
Player-coach: as comfortable in the campaign manager and the spreadsheet as setting the strategy