DIRECTOR GROWTH MARKETING-Temporary Opportunity

Z Supply Inc. • Costa Mesa, CA

3d • Hybrid

About The Position

The Director of Growth Marketing, eCommerce is responsible for leading Z SUPPLY’s eCommerce growth strategy, driving performance across customer acquisition, retention, and lifetime value. The role oversees the scaling and optimization of performance marketing channels, implementation of experimentation frameworks, and analysis of customer behavior to identify growth opportunities.

This position manages cross-channel initiatives, including paid media, organic search, retention programs, and emerging growth channels, ensuring alignment with overall business objectives. The role also defines key performance metrics, implements measurement frameworks, and guides data-driven decision-making to maximize eCommerce revenue and profitability.

This is a temporary 6-month employment opportunity to assist with maternity leave coverage at a director level capacity managing and operating within our Ecommerce Growth Marketing team.

Requirements

• 10+ years of experience leading, developing and supervising teams with a proven ability to collaborate across functions to deliver results
• Demonstrated success in scaling paid media campaigns and achieving measurable ROI.
• Proficient in Microsoft Excel, Google Slides, Google Sheets
• Deep expertise in Meta Ads, Google Ads, TikTok Ads, and Pinterest Ads
• Advanced understanding of media measurement methodologies, incrementality, and attribution models.
• Ability to synthesize large data sets to generate actionable insights.
• Familiarity with MMM, incrementality testing, and geoholdout testing methodologies.
• Excellent analytical and communication skills, with the ability to clearly articulate data-driven insights and strategies.
• Strong problem-solving abilities and self-motivation to work independently.
• High attention to detail, organization, and accuracy in all aspects of work

Responsibilities

• Lead and mentor a best-in-class team of paid media marketers, fostering a culture of performance, collaboration, and accountability.
• Oversee and optimize a multi-million-dollar budget across Meta, Google, TikTok, Pinterest, Bing, CTV and emerging channels.
• Own key growth KPIs including CAC, ROAS, LTV, traffic growth rate, new customer growth rates, and paid media efficiency. Core focus is to scale and optimize investment and acquire new customers while achieving efficiency goals.
• Partner with the VP of Ecommerce on financial forecasting, budget planning, and performance projections.
• Supervise day-to-day project management for paid media initiatives, including Asana task management, milestone tracking, stakeholder communication, and quality control.
• Maintain active oversight within ad platforms and analytics tools to ensure performance strategies are informed by real-time data and platform-level insights.
• Conduct hands-on QA for paid media launches across Google, Meta, TikTok, and Pinterest to ensure accurate tracking, campaign setup, creative implementation, and budget alignment prior to launch.
• Lead ongoing paid media testing across channels to identify scalable growth levers. Oversee testing roadmaps, platform execution and translate learnings into actionable optimization plans that improve ROAS.
• Lead incrementality testing on Measured and use attribution modeling (MMM) to evaluate media effectiveness and inform strategic investment decisions.
• Lead the paid media team in delivering quarterly business reviews and continuous paid media reporting, ensuring insights are accurate, actionable, and aligned with business objectives.
• Collaborate with the Director of Digital Marketing to shape and align acquisition and retention strategies across omnichannel marketing initiatives.
• Define and oversee SEO strategy, ensuring best practices and emerging AI technologies are leveraged to maximize organic performance. Partner with Site Merchandising Manager to ensure execution & maintenance.
• Guide the paid media team in producing deeper analytical insights that inform key business decisions across departments, including Creative, Merchandising & Design, and Buying & Planning
• Oversee and own the maintenance and accuracy of various paid media trackers, and content trackers. Proactively flag opportunities to optimize and streamline processes with cross-department workflows.
• Stay informed about the latest trends, technologies, and methodologies in the digital marketing world, and the fashion and apparel industry.
• Ad hoc projects and tasks as necessary, including (but not limited to) eCommerce data analytics projects.

Benefits

• Teams work a partial hybrid / remote schedule / half-day Fridays year-round
• Generous clothing discount / Positive, collaborate company culture
• New chic and modern offices located near top restaurants and shopping.
• Comprehensive health benefit package that includes medical, dental, and vision. Team members enjoy zero premium cost for select medical plans. 401K with annual company match

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed