Director Growth Marketing, North America
About The Position
As the Director of Growth Marketing – North America, you will be responsible for developing and executing regional marketing strategies that drive new customer acquisition. Reporting to our Chief Marketing Officer, you’ll lead demand generation initiatives across digital channels, optimize the marketing funnel, and collaborate closely with sales, product marketing, and regional leadership to deliver measurable growth. This is an existing vacancy. This is a full-time, permanent position. This is a hybrid role, requiring the successful candidate to work three days a week at our Toronto office (351 King St E, Toronto, ON).
Requirements
- 8+ years of experience in B2B marketing, with a focus on demand generation and new business growth.
- Proven success in driving pipeline and revenue in North American markets, ideally in SaaS or tech.
- Deep expertise in digital marketing channels, marketing automation (e.g., HubSpot, Marketo), and CRM (e.g., Salesforce).
- Strong analytical skills and experience with performance reporting and attribution models.
- Excellent communication and cross-functional collaboration skills.
- Experience leveraging AI marketing tools (e.g., predictive scoring, intent data, content automation) to drive efficiency and impact.
Nice To Haves
- Experience in the accounting or audit industry is a plus, but not required.
Responsibilities
- Own the North American growth marketing strategy with a focus on new business acquisition.
- Plan and execute integrated omnichannel campaigns to include email, webinars, paid media, sponsored events and account-based marketing (ABM).
- Develop ICP and key personas for region to architect efficient and effective buying journeys.
- Optimize the regional marketing funnel to improve conversion rates and reduce CAC.
- Localize global campaigns and messaging to resonate with North American audiences.
- Manage regional marketing budget and allocate spend across channels for maximum ROI.
- Analyze campaign performance and provide regular reporting on KPIs (CPL, MQLs, pipeline contribution).
- Collaborate with product marketing to ensure messaging aligns with buyer needs and market trends.
- Stay current on competitive landscape, industry trends, and regional regulations.
- Drive adoption of AI-powered tools to enhance targeting, accelerate campaign execution, and improve funnel performance.
Benefits
- discretionary bonus
- commission
- health insurance
- retirement plans
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
