Director, Growth Marketing Analytics

Cboe Global Markets•Chicago, IL

2d•Hybrid

About The Position

Building trusted markets — powered by our people At Cboe Global Markets, we inspire our people to solve complex challenges together because what we do matters. We provide the financial infrastructure that powers the global economy. As a leading provider of market infrastructure and tradable products, Cboe delivers cutting-edge trading, clearing and investment solutions to market participants around the world. We’re building meaningful ways to support professional and personal development while strengthening the trust we’ve earned as a global market leader. Our teams are empowered to share ideas, actively pursue them and bring on a challenge. As champions of internal mobility and access to opportunity, we encourage our people to “go for it” and equip our managers with the training to coach their teams to the next level. We strive to provide employees a safe space to network, share ideas and create opportunities. PLEASE NOTE: To support strong partnership and team connection, this role follows a four day in office work model in either our Chicago or NYC office. Role Overview The Director, Growth Marketing Analytics leads measurement strategy, attribution, and performance insights across Cboe's digital marketing ecosystem. This role owns the analytical framework that connects paid, owned, and earned media investment to business outcomes, translating data into decisions for senior stakeholders including EVP and C-suite audiences. The Director partners closely with content strategy, paid media, web/CMS, and agency teams to ensure marketing investment is measured rigorously and optimized continuously. Additionally, this role will own and create all dashboards used in business and executive reporting.

Requirements

10+ years in marketing analytics, performance marketing, or digital measurement
5+ years in a leadership role
Proven experience presenting to senior executive audiences in a regulated or complex enterprise environment (financial services preferred)
Deep fluency in attribution modeling, marketing mix concepts, and multi-channel measurement
Hands-on experience with web analytics platforms (Google Analytics 360, Google Tag Manager, Looker Studio)
Hands-on experience with social listening platforms (e.g. Sprout Social)
Hands-on experience with CMS-driven measurement
Strong track record partnering with agencies on budget and performance strategy
Exceptional ability to translate complex data into concise, decision-ready narratives
Candidates must be legally authorized to work in the United States without the need for employer sponsorship now or in the future.

Responsibilities

Own end-to-end measurement strategy across paid, organic, web, and email channels, including attribution modeling and multi-touch performance analysis
Build and maintain executive-ready reporting frameworks that translate channel-level metrics into revenue and risk narratives for EVP/C-suite audiences
Partner with paid media and agency partners to define KPIs, budget scenarios, and ROI models for major initiatives (e.g., product launches, brand campaigns)
Establish governance and standards for tracking, tagging, and data quality across marketing platforms (web analytics, Sprout Social, CMS)
Identify measurement gaps (e.g., message-match, cross-channel attribution, third-party platform limitations) and drive solutions in partnership with data/IT stakeholders
Serve as the marketing function's analytical thought partner to content, paid, and web teams — not just a reporting resource
Represent marketing analytics in cross-functional forums, distinguishing marketing's embedded analytical needs from enterprise data infrastructure ownership

Benefits

Fair and competitive salary and incentive compensation packages with an upside for overachievement
Generous paid time off, including vacation, personal days, sick days and annual community service days
Health, dental and vision benefits, including access to telemedicine and mental health services
2:1 401(k) match, up to 8% match immediately upon hire
Discounted Employee Stock Purchase Plan
Tax Savings Accounts for health, dependent and transportation
Employee referral bonus program
Volunteer opportunities to help you give back to your communities
Complimentary lunch, snacks and coffee in any Cboe office
Paid Tuition assistance and education opportunities
Generous charitable giving company match
Paid parental leave and fertility benefits
On-site gyms and discounts to other fitness centers