Director, Growth and Marketing Operations

Whisker Labs

4d•$165,000 - $185,000•Remote

About The Position

We’re looking for a Director, Growth & Marketing Operations to lead Ting’s direct-to-consumer growth strategy and the marketing operations foundation behind it. This role owns the full D2C growth engine — from brand advertising and performance marketing to conversion and customer acquisition — as well as the data, systems, measurement, and processes that enable the broader marketing organization to operate effectively. You’ll determine where and how we invest, build an integrated brand and performance marketing strategy, and ensure we have the data and infrastructure to understand what’s working and make better decisions. This is a highly cross-functional role for someone who can connect strategy, execution, technology, and analytics to drive measurable growth. Reporting to the VP of Marketing, you’ll partner closely with Creative, Product, Engineering, Finance, and external partners.

Requirements

10+ years of experience across growth marketing, D2C, performance marketing, and/or marketing operations.
Proven experience owning and scaling significant consumer marketing investments across brand and performance marketing.
Strong command of customer acquisition economics and marketing analytics, including CAC, LTV, ROAS, attribution, incrementality, and forecasting.
Deep understanding of marketing data, measurement infrastructure, tracking, attribution, and MarTech systems.
Experience connecting data across advertising platforms, websites, ecommerce, CRM/lifecycle systems, and BI environments.
Experience building measurement and experimentation frameworks that identify what is truly driving growth.
Strong analytical skills with the ability to translate complex data into clear insights, decisions, and investment recommendations.
Strong creative judgment and an understanding of how brand and performance work together to drive growth.
Experience managing agencies, vendors, and technology partners.
Strong cross-functional leadership skills and the ability to work effectively across Marketing, Creative, Product, Engineering, and Finance.
A bias toward action and the ability to move comfortably between strategy and execution.

Responsibilities

Own D2C growth strategy and results, including customer acquisition, revenue, CAC, ROAS, and other key growth targets.
Lead brand and performance marketing investment across TV/CTV, paid search, paid social, digital video, Amazon, and emerging channels.
Own media strategy, budget, and allocation, continually optimizing investment based on performance and incrementality.
Build a rigorous experimentation engine across channels, audiences, creative, offers, landing pages, and conversion experiences.
Partner with Creative to develop high-performing work that builds the Ting brand and drives action.
Identify and scale new growth opportunities across the D2C funnel.
Own agency and media partner relationships, setting clear expectations and holding partners accountable for results.
Own the marketing data and technology ecosystem, ensuring the right systems, integrations, and processes are in place to support the organization.
Lead marketing measurement and attribution, including CAC, LTV, ROAS, incrementality, funnel performance, and channel effectiveness.
Ensure marketing data is accurate, connected, and actionable across platforms and customer touchpoints.
Own marketing reporting and dashboards, giving teams and leadership a clear view of performance, trends, and opportunities.
Partner with Product and Engineering on tracking, data integrations, conversion signals, and marketing technology needs.
Own marketing processes and operations, improving how work is planned, executed, measured, and optimized across the team.
Manage marketing technology and measurement partners and continuously evaluate opportunities to improve the marketing stack.