Director, Growth Analytics

Omnicom Media • New York, NY

7d

About The Position

As Director, Growth Analytics you will be pivotal in managing the reporting and audience needs for a major client while also serving as a consultant to all Mediabrands planning stakeholders. In addition to managing the day to day needs of internal and external clients, this role will be managing a high functioning team of managers.

Requirements

• Experience evaluating various attribution approaches including MTA
• Familiarity with regression-based analysis for attribution modeling and performance measurement
• Demonstrated success leading work multi-functional teams
• Experience with reporting & data platforms such as Datorama, Tableau, SQL, R, DCM, Salesforce DMP, and/or comScore
• Experience with 3rd party data providers, DMPs (e.g. Salesforce), and DSPs (e.g. DBM)
• Strong MS Excel & Power Point skills
• Demonstrated success in helping clients take concrete action based on analytics and data and managing client relationships
• Strong understanding of data and ad tech ecosystem, with a focus on digital environment
• Understanding of audience analytics capabilities and good practices (measurement, matching, onboarding, workflow, limitations, and workarounds, etc.) in the current environment

Nice To Haves

• 9+ years of experience in agency or client-side digital media planning or media analytics
• Presentation development and delivery
• Leadership and change management
• Strong written and verbal communication
• Ability to engage, develop, and give feedback to drive success of colleagues not reporting to you directly
• Ability to provide feedback & guidance in a constructive manner to direct reports
• Collaboration, including ability to drive clarity in a multi-stakeholder environment
• Technical sales, sales support, solutions design, and delivery; especially in a dynamic technology and data environment

Responsibilities

• Digital media performance (e.g relevant KPIs, setting measurement plans)
• Reporting solutions (e.g. automated dashboards, power BI solutions, enhanced data visualization)
• Audience strategy (e.g. creating/analyzing high value audiences for hyper targeting purposes)
• Audience activation (working with SBU’s and 3rd parties to create audiences at scale for activation)
• Ability to communicate succinctly and professionally to senior leadership at the client and agency
• Manage a team of analytics professionals

Benefits

• medical and dental coverage
• 401(k) plans
• flex spending
• life insurance
• disability
• employee discount program
• employee stock purchase program
• paid family benefits
• competitive salary
• eligibility for an annual discretionary incentive award or a relevant incentive award

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed