Director, Global Product Marketing - Omnipod 5

Insulet Corporation•San Diego, CA

8d•$187,100 - $280,625•Hybrid

About The Position

This role will lead the development of a long-term business plan aimed at addressing key drivers and engaging stakeholders within the diabetes community, including healthcare providers, caregivers, and advocacy groups, while collaborating closely with the Market Access team on payer strategies. This position focuses on strategic medical device marketing to ensure the successful execution of core initiatives and the timely launch of products within the diabetes technology space. The candidate will work effectively in a global, cross-border environment to identify new market partnerships and will ensure alignment with internal teams such as Sales, Regulatory/Quality, R&D, and Finance. Responsibilities include developing and implementing both long- and short-term marketing strategies, analyzing market performance against KPIs, managing budgets, and leading a team of marketing professionals to enhance commercial execution. Insulet Corporation is looking for an experienced and motivated Head of Marketing to join our Diabetes team. The successful candidate will be responsible for leading the Marketing team to continue to deliver high growth and for creation and implementation of the Marketing strategy for the Insulet business. The successful candidate for this role will lead development of the long-term business plan to address the core drivers and target key stakeholders across the diabetes community HCPs, the customer/caregiver, community advocacy groups as well as collaborate with the Market Access team on the payer segment. This role will encompass a focus across the full spectrum of strategic medical device marketing to ensure successful and timely execution of core initiatives. This candidate will also be adept at working in a cross-border, global environment and will seek out new market partnerships to extend portfolio awareness. The successful candidate will ensure global alignment with internal functional partners including, Sales, Inside Sales, Market Access, Regulatory/Quality, R&D, Operations, Finance and Legal.

Requirements

Bachelor’s degree required, preferably in Business or Marketing
8+ years of related work experience

Nice To Haves

Medical Device or Pharmaceutical industry marketing experience
Experience creating and implementing a consumer-focused strategy
Demonstrated experience leading a function and team within a matrix organization to operate effectively across multiple channels.
Strong experience in healthcare environment.
Experience developing and commercializing new products/line extensions.
Diabetes experience or knowledge
MBA or advanced degree

Responsibilities

Develop and implement a long-and short-term marketing strategy to drive sustained product portfolio growth.
Develop and lead the execution of integrated commercial launch and market development plans in the diabetes technology space including core strategies, tactics, financial objectives, budgets and staffing requirements.
Curate a portfolio of marketing tools to support the needs of the Sales Team.
Analyze market performance against KPI benchmarks and the competitive environment and develop appropriate action.
Manage expenses within budget, maximizing effectiveness and efficiency.
Develop and implement HCP-focused and consumer-focused strategies to ensure the optimal marketing mix and consistent messaging.
Lead, motivate and develop a team of marketing professionals to support exceptional commercial tactical execution and creativity across a matrix organizational structure.
Ensure an optimal Sales & Marketing working platform through consistent communication with the sales team and regular field travel.
Maintain and develop KOL relationships to drive product portfolio awareness.