Director, Global Marketing and Communications

LVMH Perfumes & Cosmetics•New York, NY

48d•$160,000 - $210,000•Onsite

About The Position

The Director of Global Marketing & Communications is responsible for growing our market share worldwide via global and localized marketing campaign plans. They will be in charge of the marketing strategy for an entire category of business. This person will work closely with global and international partners to bring disruptive marketing activations to life and balance between long term strategic thinking and short term tactical activations from media plans to content strategy to retail activations.

Requirements

10-12+ Years of Experience digital marketing, brand marketing or strategy at a brand or agency
Knowledge of the global beauty industry and landscape
Strong knowledge of social media, influencer, and media landscape
Experience with retail, instore marketing
Experience working with international teams
Experience in analyzing complex issues and to develop relevant and realistic plans, programs, and recommendations
Strong analytics background and developing KPI frameworks and strategy recommendations
Strong strategic thinker who approaches challenges with thoughtfulness, drive, and appropriate urgency, who works well under pressure and thrives under tight deadlines
Excellent technical skills – MS Office (specifically advanced Excel, Word, PowerPoint)
Proven ability to lead, build relationships, and work effectively in a highly cross-functional team
Ability to influence decision making of others incl. local business owners, executives and /or business partners
Ability to anticipate obstacles and quickly generate alternate solutions/ideas
Ability to excel under ambiguity
Exceptional organizational and time management skills
Clear, confident, and compelling communication (verbal and written skills)
Creative self-starter with can-do positive attitude and a roll-up-your-sleeves approach
Research skills, with the ability to generate data-based insights to weave into the strategy process
Consumer Centric: Build relationships with Consumers through heartfelt generosity
Agile: Anticipate and champion change
Collaborative: Communicate and dream with others
Growth Minded: Seek opportunities that offer the chance to be a curious creator
Accountable: Take ownership of actions and responsibilities
A Strategic Thinker: Implement new ideas from data and insights to create the unexpected
Driven for Results: A relentless pursuit to achieve business objectives, drive revenue and contribute to organizational success
Optimistic: Maintain a “Sky’s the Limit” mindset

Responsibilities

Develop marketing and communication plans for key product categories to increase global market share
Create consumer personas in relation to product category, media, & shopping habits
Create consumer journey maps with key engagement touchpoints online & offline
Create a 3-year marketing calendar that combines new product launches, core product campaigns, promotional support, events, and holidays.
Tailor global marketing calendars by region to account for unique challenges and key commercial moments in each market
Define KPIs for campaign success that go beyond market share within key campaign levers
Research & present consumer, industry, media, retail, and international marketing trends to ensure category leadership
Lead global campaigns for product launches and other various category campaigns.
Develop campaign briefs in partnership with the Marketing Strategy Team that distil product communication strategy and 360 go to market prioritization for efficient ROI driving campaigns.
Partner with the Creative team on campaign architecture and be the main point of contact for review of assets
Create media, advertising and promotion strategy recommendations for campaigns based on analysis of past performance and campaign objectives and align with lead markets on approach
Work with channel partners to understand the latest best practices
Define media mix model with percent spend by channel for campaigns and annual guidelines
Develop content matrix to achieve campaign plan objectives (Instore visuals, social posts, advertising assets, website content, trade/retailer content, emails, sampling, events)
Create primary objectives and communication mandatories for content assets
Partner with regional teams to develop events, partnerships, and collaboration opportunities.
Support markets in Influencer strategy (target groups, engagement strategy, channel focus, etc…) to obtain more earned coverage with KPI, analysis framework and tracking by campaign and annually
Define hierarchy of communications for visual merchandising instore
Define trade marketing programs to get customers and staff excited for launch activities instore
Partner with the Ecommerce/Etail teams to define content requirements for product detail pages and to develop marketing programs to drive traffic to our websites
Partner with the CRM team to define loyalty programs to increase repeat purchases
Partner with the Analytics team to measure campaign performance and identify opportunities to improve pre, mid, and post campaign
Partner with the Education team to identify field marketing opportunities
Meet with regional counterparts on a regular basis to communicate global strategy
Coordinate regional marketing activities to maximise global category goals
Review regional budgets and regional marketing plans to ensure alignment with global strategy
Identify best practices from regions to share and/or to develop global programs
Test marketing ideas in region to quickly learn what works and what doesn’t
Direct management of junior marketing personnel

Benefits

Training & Development and Culture
Fresh and LVMH Sponsored Trainings and Workshops for Personal and Professional Development
Opportunities for networking and building relationships with LVMH Community and Network
Opportunities to join internal communities: DEIB Council, Sustainability Champions, LVMH Employee Resource Groups
Mental Health Support
Free professional consultation, referrals and counseling through the Employee Assistance Program (EAP)
Free 24/7 confidential mental health support
Paid Time Off and Flexibility
Comprehensive paid time off inclusive of Floating Holidays and Summer Fridays
Two fully-remote weeks throughout the year to encourage flexibility; additional holiday weeks remote
Fertility and Family Planning
Fertility Services, Maternity and Newborn Support, Adoption and Surrogacy Assistance, including cryopreservation when part of fertility treatment
Paid Parental Leave (Inclusive of Maternity, Paternity, Adoption, Surrogacy) at eligibility
Travel & lodging for those who can’t access care
Back-up dependent Care and Tutoring
Fresh and LVMH ‘Perks’ and Discounts
Fresh In-Store Discounts and Gratis
LVMH Group Friends and Family Sales across all divisions within LVMH: Wines and Spirits, Watches and Jewelry, Perfumes and Cosmetics, Fashion and Leather Goods, etc.
Pre-Tax Commuter Benefits through Wage Works
Additional Health Club Discounts, Sporting/Entertainment Ticket Discounts, Insurance Discounts (Pet, renters, home)
Health Care
Medical, dental and vision
Retirement and Additional Benefits
401k with Company Match + Additional Employer Contribution at eligibility