Marketing and Communications Director

Brigham Young University – Hawaii

13d•$120,000 - $130,000

About The Position

The Marketing and Communications Director, under the supervision of the Advancement Vice President, is responsible for developing, implementing, and measuring the university's communications, marketing, and public relations strategies, both external and internal. The incumbent will lead a small team of marketing and communications professionals and coordinate at both the strategic and tactical levels. This position requires a visionary leader who can navigate the complexities of a diverse communication landscape and drive impactful communication and marketing strategies for BYU-Hawaii.

Requirements

Bachelor's degree in English, Communications, Public Relations, Marketing, or related field.
10 years of experience in public relations, including supervisory and comprehensive marketing experience.

Nice To Haves

Master's Degree Preferred.

Responsibilities

Develop and lead the implementation of strategic marketing and communication plans aligned with the university's goals and objectives (60%)
Ensures consistent communication of the university's mission, vision, and the capstone experience to both internal and external stakeholders.
Responsible for the conceptual direction of university marketing, branding, visual artifacts, and publications.
Oversees the development and maintenance of the university’s digital communication efforts, including methods to deliver messages, ease of navigation, and clarity of information; ensures that all content is current and relevant.
Oversees corporate communications and branding in various online and print platforms such as Instagram, Facebook, LinkedIn, and industry magazines.
Collaborates with departments and programs to execute marketing and communications plans that align with university priorities for maximum effectiveness.
Cultivates positive connections with media representatives, maintains ongoing communication, and orchestrates focused strategic methods to advance the priorities of the university.
Ensure communication industry best practices are followed and monitor campus communication for internal/external response and/or legal concerns.
Partner with the Church Education System to amplify and align messaging from The Church of Jesus Christ of Latter-day Saints across institutional marketing channels.
Ensure efficient and clear project management and workflow processes for the marketing and communication team, creating broadly shared expectations for customer service to internal campus constituents.
Organizes and oversees the schedules and work of marketing and communications supervisors.
Conducts performance evaluations that are timely and constructive.
Handles discipline and termination of employees as needed and in accordance with company policy.
Acts as corporate spokesperson in conjunction with the Advancement Vice President and responds to members of the media in a timely manner; composes and distributes press releases as needed.
Assists executive leadership in developing presentations, speeches, and articles.
Develops, implements, and adheres to department budget.
Develops, composes, distributes, and implements policies to enhance the efficiency of the marketing and communications department and to further develop the building and maintain a positive corporate brand.
Performs other related duties as assigned.