Director of Marketing and Communications

SeedTrust•West Palm Beach, FL

4d•$85,000•Remote

About The Position

This is a senior leadership position reporting directly to the CEO, overseeing the entire marketing and communications function across our family of companies in the US market (fertility, family-building, and software sectors). We are looking for an executive who can define the strategic blueprint for massive growth while maintaining an active role in operational execution. You will pivot seamlessly between high-level B2B growth strategies (targeting agencies and corporations) and sensitive B2C family-building communications . This role leads the entire US marketing stack, including a team of Brand Ambassadors and Digital Marketing Specialists, ensuring alignment between digital strategy, field networking, sales goals, and brand guardianship across all US communications.

Requirements

Executive Experience: 8+ years of progressive experience in digital marketing and communications, with a minimum of 3 years in a senior leadership or Director-level role.
B2B/B2C Strategy: Proven track record of successfully pivoting between B2B relationship growth and sensitive B2C communications, ideally within the financial services, software, or healthcare sectors.
US Market Expertise: Deep understanding of the US marketing landscape, digital channels, and best practices for national campaign scaling.
Technical Stack Proficiency: Expert command of executive reporting and operational tools, including Salesforce , advanced analytics platforms (Google Analytics 4), and project management software.
Resourceful & Strategic: The ability to be a strategic leader who is equally capable of being a hands-on resource when needed ("design the blueprint and lay the bricks")

Responsibilities

Define and Execute US Marketing Strategy: Own the development and execution of an integrated, multi-brand marketing and communications strategy tailored for the US market.
Team Leadership & Development: Lead, mentor, and develop the US marketing team (Brand Ambassadors, Digital Specialists), fostering a culture of high performance, experimentation, and accountability.
Cross-Functional Executive Partnership: Serve as the strategic marketing partner to the CEO, President, and Sales/Web Development VPs to ensure all commercial and technical goals are met.
Budget & ROI Oversight: Manage the national marketing budget, optimizing spend and providing executive-level performance reporting (CAC, LTV, ROI) to drive predictable growth.
Integrated Campaign Management: Oversee the launch of sophisticated campaigns across SEO, SEM (Google Ads), social, email, and web, ensuring a consistent, human-centered brand voice.
US Regulatory & Sensitivity Guardrail: Ensure all communication related to family-building, escrow, and medical records is compliant and handled with the utmost cultural sensitivity, especially in the US context.
Content & Creative Direction: Provide high-level creative direction for all visual assets, web layouts, and high-impact copy, maintaining brand consistency across all touchpoints.