Director, Global Leads and Prospects

HelloFresh • New York, NY

2d • $150,000 - $200,000

About The Position

We’re hiring a Director of Global Leads & Prospects to own and drive our global strategy for converting prospective customers into first-time buyers. In this role you will lead a unified global organization and drive results across 18 markets, with accountability for lead-to-first-order conversion performance at scale. You will lead a team of marketing professionals operating in a global distributed footprint. To succeed, you will bring deep expertise in prospect lifecycle and conversion marketing, familiarity with email, mobile, and emerging channels including WhatsApp, in-app, and push, a strong quantitative foundation, and a proven ability to mobilize cross-functional teams to deliver high business impact globally.

Requirements

• Excellent leadership skills to develop outstanding marketing talent across a global, multi-site team—challenging them to excel and eliciting sustained high performance
• Great team player; you thrive in a large international and diverse team
• A strong ability to influence key stakeholders including CMOs and VPs, as well as work cross-functionally and autonomously. Skillful at working with other functions including CommsTech, Analytics, Creative, Product, and Brand to ideate and prioritize initiatives
• The ability to break complex, unstructured problems down into components of impact, prioritize accordingly, and derive quantifiable action items to maximize impact
• Deep expertise in prospect lifecycle and CRM marketing, with a strong quantitative foundation and hands-on experience managing multi-channel direct marketing programs across global markets
• Proven mobile channel expertise, with hands-on experience across SMS, WhatsApp, Push Notifications, and In-App messaging—and a strong command of opt-in growth strategies and compliance across international markets
• Strong understanding of prospective customer behavior and segmentation, with a sharp focus on driving conversion rate and pipeline quality alongside volume
• Familiarity with generative AI in marketing contexts and experience partnering with Creative and Brand teams to develop high-quality, scalable CRM communications
• Excellent written and verbal communication skills to clearly articulate and share your work with senior stakeholders
• Comfortable in a fast-paced and analytical environment; able to make high-stakes decisions with incomplete data
• An entrepreneurial mindset with a high level of energy and an unrelenting drive to succeed—you identify systemic blockers and fix them
• Bias for action — a ‘getting things done’ mentality that generates immediate impact

Nice To Haves

• Bachelor’s degree required; Master’s degree preferred in a quantitative or marketing field
• The ideal candidate brings 10+ years of experience in CRM, lifecycle, or digital marketing, with a strong track record in scaling prospect/lead nurture programs, preferably in Direct-to-Consumer or subscription-based companies
• Demonstrated mobile channel expertise, including hands-on experience with SMS, Push Notifications, WhatsApp, or in-app messaging campaigns at scale
• Leadership experience within global growth marketing organizations, with strong expertise in prospect lifecycle marketing and channel strategy
• Experience managing multi-market or global scope, with the ability to build frameworks that scale across markets and geographies
• Proficiency with CRM platforms (e.g. Salesforce Marketing Cloud, Iterable, Hightouch, Adobe), data tools (e.g. SQL, Google Analytics, Tableau), and CDP tools for segmentation, personalization, machine learning, and reporting
• Solid understanding of KPI tracking and reporting; ability to translate analytics into actionable insights, and design and manage A/B and multivariate test-and-learn programs
• Experience collaborating with Product and UX teams to enhance customer journeys and CRM functionality
• Ideally, experience or knowledge in cross-channel journey orchestration, UX, and digital optimization
• Experience managing complex, cross-functional projects from conceptualization to completion

Responsibilities

• Own the global Leads & Prospects strategy across 18 markets multiple brands, with full accountability for lead-to-first-order conversion volume and quality
• Develop and execute a comprehensive prospect lifecycle strategy—including first-touch to conversion journey mapping, acquisition and nurture roadmap design, and data-driven segmentation and personalization frameworks—grounded in a deep understanding of prospective customer behavior across markets
• Lead multi-channel execution across Email, SMS, WhatsApp, Push, and In-App—maintaining ongoing testing, segmentation, triggered campaigns, and personalization to drive engagement, opt-in growth, and conversion efficiency across global markets
• Build and standardize global Leads & Prospects frameworks: drive cross-market knowledge sharing, align playbooks across all markets, and ensure consistent methodology and best practices worldwide
• Challenge the status quo to build new processes and test innovative ideas—including AI and ML-driven tools for send-decisioning, next-best-action models, generative AI for creative execution, and dynamic content—to achieve best-in-class results and continuously improve KPI performance
• Improve the quantity and quality of lead-to-customer conversions globally, balancing conversion volume with pipeline quality and CAC efficiency
• Define the global experimentation roadmap across channels and markets—including A/B and multivariate testing programs—to generate actionable insights on engagement and conversion performance
• Serve as the primary Leads & Prospects strategy owner in leadership WBRs, presenting directly to CMOs and VPs and driving commercial accountability across markets
• Collaborate with cross-functional teams including Paid Marketing, CommsTech, Product, Analytics, Creative, Brand, and CRM Ops to align prospect initiatives with overall business goals and unlock new capabilities
• Advocate proactively for Martech and infrastructure investments needed to scale the Leads & Prospects function—pushing for the tooling and platform improvements that reduce manual dependency and unlock strategic focus
• Translate qualitative and quantitative prospect data into insights to manage KPIs and identify opportunities for growth and performance improvement across all markets
• Hire, train, and mentor a world-class, high-performing global team and flexibly leverage top-notch external partners
• Stay updated on industry trends and best practices in prospect lifecycle marketing, CRM, mobile channels, and generative AI in marketing contexts

Benefits

• Competitive hourly rate
• 401K company match that vests immediately upon participation
• Team bonus opportunities
• Generous PTO and flexible attendance policy
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+

What This Job Offers

• Job Type: Full-time
• Career Level: Director