Director, Global Digital Strategy & Operations
About The Position
The Director, Global Digital Strategy & Operations leads the strategy, governance, and performance of the organization's digital marketing, customer experience, product information, and marketing technology ecosystem. This role is responsible for driving connected customer experiences, enabling data-driven marketing operations, and scaling digital capabilities that support business growth globally. Working closely with Sales, Product Management, Commercial Operations, IT, Digital Commerce, and Regional Marketing teams, the Director ensures alignment between customer needs, digital platforms, product information, and business objectives.
Requirements
- Bachelor's Degree
- Minimum 10 years of leadership experience in digital strategy, digital marketing, customer experience, marketing operations, or related disciplines
- Expertise in CRM, marketing automation, analytics, and digital experience platforms
- Experience leading digital transformation initiatives and cross-functional teams
- Strong strategic, analytical, and operational leadership skills with a track record of delivering measurable business results.
Nice To Haves
- Salesforce
- Marketo
- Adobe Experience Manager (AEM)
- Adobe Experience Cloud
- Google Analytics or Adobe Analytics
Responsibilities
- Define and execute the global digital strategy for customer-facing platforms and digital experiences.
- Drive customer journey optimization, digital transformation initiatives, and experience governance.
- Partner with business and technology teams to improve engagement, self-service capabilities, and conversion performance.
- Optimize content so AI assistants and answer engines understand, trust, and cite your content when responding to user questions (AI Search Optimization - AEO/GEO).
- Lead marketing operations strategy, CRM governance, marketing automation, and lead management processes.
- Own the marketing technology roadmap and business requirements for key platforms including CRM, automation, analytics, and content management systems.
- Establish attribution frameworks and operational reporting that connect marketing investments to business outcomes.
- Own the strategy and governance of global product information, digital content, and product data management.
- Ensure accurate, consistent, and scalable product information across customer-facing platforms, distributors, and digital commerce channels.
- Lead initiatives that improve product discoverability, content quality, and digital sales effectiveness.
- Define KPIs, measurement frameworks, and reporting processes across digital platforms and marketing programs.
- Leverage data and customer insights to drive optimization, innovation, and continuous improvement.
- Deliver executive-level performance reporting and strategic recommendations.
- Lead cross-functional teams, agencies, technology vendors, and strategic partners.
- Establish governance, operating models, and best practices that ensure scalable and sustainable digital operations.
- Drive strategic roadmaps that align digital investments with enterprise priorities and growth objectives.
Benefits
- Company-wide bonuses
- Long-term incentives
- 100% company-paid pension benefit
- Matching contributions to 401(k) savings plan
- Medical insurance
- Dental insurance
- Vision insurance
- Paid parental leave
- Family building support
- Fitness
- Company-paid life insurance
- Disability insurance
- Disease management programs
- Paid time off
- Employee Assistance Program (EAP)
- Recognition program
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What This Job Offers
Job Type
Full-time
Career Level
Director
