Motorized

SharkNinja•Needham, MA

5d•Onsite

About The Position

SharkNinja is a global product design and technology company focused on creating lifestyle solutions through its brands, Shark and Ninja. The company is building an AI-native culture and is hiring three Directors, Global Category Strategy, each specializing in a different area: Home Environment, Beauty, and Motorized/Treats. The Global Category Strategy function acts as the commercial engine for categories, developing comprehensive 'Plans To Win' in partnership with Global Marketing, Product Development, Finance, and Supply Planning. This role is upstream and category-level, focusing on creating the global strategy and game plan for a specific category, rather than managing direct retailer relationships or in-market execution. The Director, Global Category Strategy – Home Environment will own the global category plan for the Fans & Air Purifier portfolio, setting the roadmap, assortment architecture, channel strategy, and price/promo guardrails. Similarly, the Director, Global Category Strategy – Beauty will own the Hair Care and Skin Care portfolio, and the Director, Global Category Strategy – Motorized & Treats will own the Blenders, Food Processors, Kitchen System, Ice Cream Maker, & Frozen Drink Maker portfolio. The role involves facilitating cross-functional collaboration and ensuring global consistency while allowing for regional relevance.

Requirements

Bachelor’s degree in Business, Marketing, Economics, or a related field; MBA a plus.
10+ years of progressive experience in commercial strategy, category strategy, brand or portfolio management, category management, or commercial business development — preferably in consumer goods, retail, or durable products.
Demonstrated success building category or portfolio strategies that delivered share and revenue growth across multiple markets or channels.
Experience influencing product roadmaps and launch strategy from a commercial standpoint.
Strong command of pricing and promotional strategy, including price architecture and elasticity.
Strong analytical, financial, and strategic acumen; able to convert complex, incomplete data into a clear recommendation.
Experienced people leader with a track record of developing high-performing analytical teams.
Exceptional communication and influence skills, with proven ability to align senior and cross-functional stakeholders without direct authority.
Comfort operating globally across time zones, cultures, and market maturities.
Ability to travel internationally on a quarterly basis to support market engagement, retailer and channel insight, and cross-functional collaboration.

Responsibilities

Own the global category point of view on the roadmap: where the category is going, where we should play, and what we need to build to win.
Translate consumer, category, competitive, and channel data into clear roadmap implications for Product Development and Global Marketing.
Pressure-test proposed launches on commercial viability (demand potential, channel fit, price positioning, cannibalization, and portfolio role) before investment is committed.
Build the evidence base that turns market signals into roadmap recommendations which facilitate educated ELT decisions.
Define the global assortment architecture for the category: good/better/best laddering, tiering, channel-specific differentiation, and SKU role clarity.
Set the assortment framework markets deploy, balancing global consistency with regional relevance.
Lead lifecycle and portfolio decisions (extensions, transitions, rationalization, exits) in partnership with PD, Finance, and Supply Planning.
Ensure assortment plans are executable against supply and demand realities while supporting commercial objectives.
Build the global omni-channel strategy for the category across retail, e-commerce, DTC, and emerging channels.
Define which products go where, why, and with what commercial construct, including channel exclusives and differentiators which protect price integrity.
Partner with regional commercial and SS&A teams to translate global channel strategy into market-level distribution plans.
Identify white space and channel expansion opportunities that unlock category growth.
Own global price architecture and promotional guardrails for the category, in partnership with RGM & Finance.
Set list price positioning, promotional depth and frequency guidance, and price ladder logic across markets.
Analyze elasticity, promotional effectiveness, and margin impact to sharpen guidance over time.
Protect global price integrity while giving markets the flexibility to compete locally.
Identify and build the case for the category's Big Bets — the concentrated, high-conviction plays that materially move the business.
Develop full commercial cases: opportunity sizing, investment requirement, channel and pricing approach, risk, and success measures.
Secure cross-functional and executive alignment, then track performance and adapt.
Make explicit trade-off recommendations on where to concentrate resource and where to stop.
Serve as the primary commercial partner to Global Marketing, Product Development, Finance, and Supply Planning for the category.
Represent the global category position in the operating rhythm (roadmap reviews, demand and supply planning, portfolio and pricing forums).
Act as the connective tissue between global strategy and regional execution: land plans clearly with markets and bring market reality back into global planning.
Build a shared, defensible fact base so cross-functional decisions are made on evidence rather than opinion.